Blogging, Writing, and Publishing

  CHAPTER 10      High in the mist-filled mountain tops two figures danced excitedly around their chubby friend. Another tall and lanky character observed it from under the wide brim of his bush hat. He allowed himself a rare smile. The boys have earned some excitement.      “Bart found the ore. Finally, he did something besides trying to kill us with his food,” Charles said excitedly, much to Bart’s dismay.      “My food gave you the strength to carry on. Didn’t it, Angus?” Bart said, looking hopefully to the boss.      “Kissing up to him won’t get you much,” said Roger. “But finding this gold will.” He grabbed the short and stout Bart in a headlock and rubbed his dirty hair heartily, excited that the months of mining had finally been rewarded.      Bart smiled in his goofy manner, enjoying the much needed praise.      Roger and Charles let out a roar of pleasure as they tossed the baseball-sized rock back and forth.      “Knock it off for a minute,” said Angus. The quiet droning of

Developing marketing tools for small niches Whether or not you use all or some of the recommended ideas, ensure your effort s are all connected with one effort feeding the other. This is how you increase awareness with expending the little time and energy you may have available. 1.  Always have your point of sale at your website  with links to your social networks, blogs and other marketing and sales sites. 2.  Include your website, blog and other places customers can find information about you in your email signature. As you send email, your signature block creates a buzz. Find out more detailed "how to" information in Get Rich in a Nich e available everywhere. Jeffrey W. Bennett, ISP is the owner of Red Bike Publishing . Jeff is an accomplished writer of non-fiction books, novels and periodicals. He also owns Red bike Publishing. Published books include: "Get Rich in a Niche-Insider's Guide to Self Publishing in a Specialized Industry" and "C

Guess what, niche marketers can command top search engine results for free. Many marketing tools are available for you at no cost. 1.  Article writing and interacting on social media networks can result in top search engine rankings. 2.  Add key words and phrases to your websites, blogs and newsletters that search engines pick up on really works. Your challenge is to find a possibly elusive market and send them the right message. My market is hard to find; many in the security niche do not have an online presence and mailing lists aren't always available. By nature, members of some small security niches do not participate in social network and limit internet behavior activity. However, what I have learned creates an advantage for niche marketers. 3.  All professionals have email addresses issued by their corporations, belong  to professional organizations and are hungry for education. I also know their varying experience levels and many are appointed to their positions a

This is where it gets dicey. I am recommending just the opposite of what all the online marketing gurus are suggesting, but please read completely before you make a decision about your next marketing move. Don't Pay for Expensive Social Networking Ads While popular brands and products can earn money through such advertising campaigns, small niches may not. That's the idea of social networking; a niche marketer should be able to make sales without spending money. Facebook, LinkedIn, Google and others offer services to help you get to the top of the search engine results. Many advertise with Google using Adwords or Pay Per Click. When customers use a keyword search, your website is featured prominently in the search engine results. Additionally, some create an advertisement that displays in the search engine’s results margins. When potential customers click on either the advertisement or the search engine result, the advertiser pays the agreed upon rate. The advertiser can co

There are already a few strikes against paying to advertise your book through an email campaign to libraries and bookstores. The first is that books are distributed through a process that self-published and print on demands are excluded from. Librarians and bookstores receive a book’s information from the Library of Congress and distributors. If your book is not in the CIP process as described in Get Rich in a Niche , chances are great that it will not be picked up by librarians and traditional books stores. Others take advantage of your hopes and dreams by claiming to have connections and inroads with major buyers. In fact, they collect your money, add your book information to a database with several hundred others and email it to their points of contact. The points of contact may not even be a result of a personal relationship, but simply a collection of email addresses. You then are tied to the hope that somehow the recipient of the email is going to take to time to look at all

Effective book marketing involves becoming a rock star in your specialized industry. You may have found your place in a specialized niche. Though the general population may not know you, you should be well known within a specialized industry. The funny thing is the fame could be possible from all the free campaigns you should be involved in and never paying for advertising. Personally, while niche publishing, I’ve seen no results from some of the wasted funds committed to advertising and marketing meant for wide customer bases more traditional products. When is such traditional advertising effective? When there is an appeal to a massive audience. Those in this position can spend millions of dollars for premium advertising space knowing that their product will sell and they will recuperate the expenses. For example, everyone in the civilized world wears clothing, lives in some sort of dwelling, enjoys some form of entertainment and expects a certain quality of life. Watch TV, listen

Many of you are not rich...yet. Your book isn’t published and you may not yet have the customers necessary for great sales. You probably have full time jobs, might travel regularly, have a family that needs your love and attention, chores and responsibilities at home and in the community. Pace yourself-Setting goals and milestones is incredibly important. However, the nervous breakdown that follows too tough of a schedule is never worth it. Never write a book or build a business at the cost of your job or your family. Commitment-Get buy in from others you have invested time with. Writing is an addition to your schedule that will add stress to your life. Part of your planning should be getting an agreement with anyone you are committed to. The agreement should benefit everyone. Families and relationships need love, communication and patience. Commitments in the community, church, clubs, and social organizations are also important. Let everyone know that you may have to rearrange your

Residence classes This is a real opportunity to build credentials and create a real academic presence. Traditional education opportunities are solid and recognized ways to get your message out. Teaching provides a return on investment but takes hard work and persistence to get started. Also there are two different avenues. You can host these classes yourself, or you can get them sponsored. Host the Residence Class Yourself Just like self publishing you can control the product. You have the freedom to create and do not need to seek approval from anyone to get started. You choose to set up the class time, the material, the advertising, and everything else you need to start a successful course. It also means that you have to bring in the resources yourself. For a residence class, you will need a classroom or similar environment, curriculum, projector, screen, training aids, certificates and supplies. There is a terrific possibility for high overhead costs. Unless you already have