Blogging, Writing, and Publishing

Prominent Christian authors and publishers are doing some incredible marketing. They understand and execute corporate marketing that independent authors and publishers are struggling with; relevant and expansive platforms to sell their books and services. The relevant platforms are information laden conferences; articles with captivating titles that engage readers, classes, blogs, and social media postings. They are selling books, but to the untrained eye, are not selling books. Let me explain. Where many authors fail, big name and successful authors are increasing in influence. They do this by addressing current issues and encouraging conversation. This in turn generates a buzz and the message gets forwarded many times over. Of course these big name authors have access to more mainstream communications, but this lesson can be adapted by struggling authors in niche fields. For example more direct and overt marketing efforts are shared by inexperienced authors who don't

Recently I came across a Facebook post of an article from the Tennessean called, Ex-CFO who slammed Chick-fil-A now on food stamps ( article here ). I had originally read the article to learn of this Adam Smith's fate and see how he fared after being held accountable for his actions; I learned much more. The post described how an executive fell from grace after recording himself verbally abusing a Chick-Fil-A employee. The article told the story of how he had been immediately fired from his high paying job, moved to a new state to take a new job, only to be fired from that one as well. The interesting nugget is buried at the bottom of the article. Apparently Adam Smith is also learning the fine art of marketing . A lesson hard to learn, but necessary none the less. In the last paragraph Smith talks about his book A Million Dollar Cup of Water , a memoir of his professional collapse.  Smith describes (tongue in cheek) how he is surprised at how his book can have many 1 star