The goal is to have all versions of your book listed on all amazon book pages. This may automatically occur when publishing book versions simultaneously through Amazon's Createspace and Kindle Editions. However, what about publishing a print book with Lightning Source? Unless the description details the author / publisher of the book are exactly the same on both accounts (Lightning Source and Kindle setup pages), the books won't necessarily link. In fact, I published Get Rich in a Niche with Kindle first to test the market. When I was satisfied the Kindle book was selling well, I decided to publish with Create Space. Unfortunately the books did not link and I spent too much time not really concerned about it. Then I realized I was loosing a good marketing opportunity. When books are not linked and each version stands alone, the author / publishers looses sales; period. Each version holds it's own reviews, buyers loose Kindle purchasing options ( for example,
A Blog for niche experts, authors, and publishers. Now with Excerpts from "Get Rich in A Niche-How to Self-Publish and Market Your Book"