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Showing posts from December, 2013

How Self Publishers and Authors Keep Information Fresh and Useful

Let's try something to discover the impact of your website. It's just a small exercise to capture a snapshot in time of your website's performance. To demonstrate this, perform a keyword search for words related to your books and information? Does your website show up in the results? The goal is to have your website featured on the first page of results. If it doesn't, you may need to do more work. Once you created your website, be sure to keep the content engaging. After a few months in business, you can discover new information about your book's impact and appeal. While learning about your book's status, put what you've learned on your website to draw even more customers. For example, you may have only received book reviews by a few friends, family and local book reviewers. Now, after being on the market for a while, new reviews are posted at the online book store pages. Include those reviews on your website and in your marketing plans. Also, ke

Study your marketing efforts

When websites, blogs and social media are set up correctly, niche authors can check marketing stats regularly and adjust techniques based on the data. That's because on line marketing venues provide traffic reports detailing the amount and type of visitors during a selected time frame. These statistics can help determine which articles or blog posts were more effective, where the visitors came from and how long they stayed. This information is very helpful to also determining the best keywords to use to drive traffic to your blogs. One way to get feed back on website and blog efforts is to track page visits with Google Analytics as outlined  in Chapter 7 of Get Rich in a Niche . Research results often and adjust your marketing efforts according to the best reports. Many social media, article and blog hosts including Facebook and ezinearticles.com  provide monthly reporting providing valuable information. Be sure to sign up for this service and check the facts often. Her

Maybe just go to the local printer

I received a phone call recently  asking if Red Bike Publishing could help her get her group's book printed. After a few minutes I understood that the potential customer wanted to print a specialty book for her small history club. She wanted the books, but did not want to make it available online. I quickly realized that the printing and distribution resource my company currently uses would not be a good match for her needs. This was a clue for me to check on other options. In this scenario, bar codes, ISBNs, PCNs and other numbers associated with cataloging and publishing were not needed. She wanted a do it yourself book printed whenever she needed it. Maybe your book project is not necessarily made to attract the masses more than just a short term need to train your small groups. Some specific uses include:       Very few copies for micro use-Members of exclusive clubs and organizations may only require a few copies and are not for the use by or knowledge of non-member