Be Proud Niche Publishers

So how does your independent publishing company compare with the traditional publishers or authors of traditional publishing companies? Are you one of those who compares and try to justify your niche publishing and marketing with more traditional methods? What if I told you that you might be on the wrong track? What if I told you the service you provide is needed, especially in small markets larger companies can't support. Your customers need you; they count on you.

When I first started writing, I knew I had a great topic. I provide practice test questions for a small group of security professionals. The certification is available for a core group of 3,000 registered members to possibly 30,000 practicing professionals. I approached a few publishers, but they said the market was too small. It would cost too much to produce a book that they may take a loss on.

They also said the book was a great idea. So, I started my own publishing company. I am not paid royalties, but the entire sale of the book minus printing. I've sold hundreds of books, proving I've met customer needs.

The lesson is, don't get caught up in the discussions of which publishing model is more viable; they all are. Value depends on the market, not the provider. Niche and independent and self-publishers should be proud of their craft. Don't apologize for your plan, don't be timit. Grab and protect your market share. Your audience depends on you.

Comments

Great Reason to Self-Publish Two

Market Your Way-More and more publishing companies rely on the author to market books. Just look at the latest book covers and see which is larger the author's name or the book title? It's the author who sells books. As a niche professional, you have a built in market and your efforts can easily reach them. You know what works, so go to it. Many people are put off by marketing as I was when I first began. When a niche author serving in an industry with peer-customers, the last thing you want to do is bombard them with sales. Your role is the be the expert and provide answers. Cold calling is also not necessarily the answer in niche marketing. If you've developed a blog, newsletter or social media following, then you have your customer database. Your marketing efforts flow as you provide advice and answers to those following your posts, comments and articles. Many authors teach, speak, volunteer or are otherwise active in their professions. It's hard to remain o...

How will you publish your book

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Using a book to promote your business and vice versa.

A book is a great way to start a business, develop a business or market a business. Many people struggle with what to focus on as a book topic or a business. They wonder what they should write about, what business they should focus on, how to market the book or the business, where to start, and how to grow. Perhaps this is your journey. If so welcome to the club. One of the most difficult tasks is settling on a topic, niche or business idea. It's important to understand where your expertise lies and how to reach others with your solution. I've always been an advocate of teaching and writing and learned there lies the core of my potential business competency. I wrote my first book on the subject of teaching others how to prepare for a certification. Whether you already have a business, want to learn how to start a business, or have a book, it's important to learn how to market your capability. I always say that one of the best ways to start a newsletter appropriate for your...

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