Use the right keywords

Authors and self publishers should have an informative website and an easy to use point of sale. It's important to understand how to draw your audience to your website and your point of sale. To do so, your market should be able to find you and your books. The best way for your audience to find your website is to use comprehensive keywords.

Keywords are what drive search engines to your books. Blogs, websites, Facebook pages, LinkedIn updates and Twitter posts should be as keyword rich as possible. When your market or prospective customer searches for expert advice, solutions or just good reading material, they might use Google or other search engine to direct them to a good source. Using good keywords will almost assure that the search engine will bring them to you.

A good source for researching keywords can be found a https://adwords.google.com/select/KeywordToolExternal. Use this website to help you discover which keywords people use to find products they are interested in. SInce I am a niche expert in security topics, lets use a search to discover what my customers are looking for.

Step one: I go to the website: https://adwords.google.com/select/KeywordToolExternal and type "industrial security professional certification"

Step two: If my niche is large, I will select "only show ideas closely related to my search terms". However, this reveals to narrow of a search (only one entry). So, leave the box unchecked.

STep three: Select search

Step four: When the information populates, click on "global monthly searches" this will give organize the results of your querry by listing most popular searches at the top.

I then go to my Amazon.com book pages, website, blogs and other web and social networking presences and ensure the most popular keywords are used.

Go get 'em.

Jeff

Step three: I select "search"

Comments

Great Reason to Self-Publish Two

Market Your Way-More and more publishing companies rely on the author to market books. Just look at the latest book covers and see which is larger the author's name or the book title? It's the author who sells books. As a niche professional, you have a built in market and your efforts can easily reach them. You know what works, so go to it. Many people are put off by marketing as I was when I first began. When a niche author serving in an industry with peer-customers, the last thing you want to do is bombard them with sales. Your role is the be the expert and provide answers. Cold calling is also not necessarily the answer in niche marketing. If you've developed a blog, newsletter or social media following, then you have your customer database. Your marketing efforts flow as you provide advice and answers to those following your posts, comments and articles. Many authors teach, speak, volunteer or are otherwise active in their professions. It's hard to remain o...

Why authors might choose to work with a publisher instead of publishing themselves

Why you might prefer to publish with another company instead of do it yourself. There are a lot of blog, newsletter, training and podcast information telling the good news about current publishing opportunities. Most tout the benefits of putting your own book on Amazon’s Kindle Direct Publishing (KDP). It is a great resource, but contrary to the popular discussion, it’s not the only option. It seems most information coming out seems to publisher shame anyone who does not “do it yourself”. It’s as if the expectation is to self publish and anyone who does not, is a publishing pariah. There are so many published articles describing benefits to putting your own content out though KDP, heck, even I do it. Most build entire businesses around the KDP instruction or consulting opportunities. However, I’m more concerned with the author who just wants to write and publish their books without the hassle of the publishing business. The author who wants an outlet to make their book ava...

Book as a business class.

I’m jeff bennett and I’ve created two book based businesses. One is for security professionals and the other is for authors. I’d like to share with you how I created a successful part time business based on my books About the training: Would you like to write a book? Do you have a book written? Do you have a desire to write but don’t know what to write? This training can get you there. Register for our book class. Classes begin soon. https://www.redbikepublishing.com/register-for-book-business-training/ That’s it, register and I’ll tell you more about: How to find your niche Write your book Market to your niche Build a book based on your expertise Make extra spending money or a side hustle with your creation This class discusses: Niche definition How to find your niche idea How to turn it into a book How to print with two major companies How to capture sales How to get customers before your book is written How to develop products and services based on your book Tools you should have f...

Blogging, Writing, and Publishing

Search This Blog