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5 Steps to More Book Sales

Here are 5 ways to present yourself as the "go to" person on anything.

1. First of all you need to present a a unique need or product that has not been provided. This could be as a result of a missing education, information, study programs, or guidance within your industry or area of expertise. 

2. Provide answers. Sadly, though many people may have identified the need only a few have solutions. You should be able to provide the answers that help customers reach their professional or personal goals.

3. Others recognize you as the expert?
You've identified what is lacking in industry, showed how you can help. Now, demonstrate how customers can succeed.

4. Determine a price. What will others be willing to pay for this knowledge? Is there anything that you can offer for free to help build credibility and become “go to” person?

5. What are some concrete ways that you can get your message out? Develop your website with a sales message and video (see http://www.redbikepublishing.com for examples).

Teach your subject in continuing education courses
Write captivating articles
Share articles and websites online and at Facebook, LinkedIn and Twitter.

For more detailed information, consider getting Get Rich in a Niche-The Insider's Guide to Self Publishing in a Niche Market. My book is complete with planning tools to help you establish yourself as a niche expert/leader. I developed a personal plan to become a security expert within 5 years and made it 2 years early. My book also shows you how to earn money from spin off products, newsletters and blogs. It is complete with planning tools to help you develop spin off products. 

I began with my security certification book and that led to three related books, training, magnets and other paying  products.

Join my newsletter  for more good writing and publishing ideas.

Jeffrey W. Bennett, ISP is the owner of Red Bike Publishing. Jeff is an accomplished writer of non-fiction books, novels and periodicals. He also owns Red bike Publishing. Published books include: "Get Rich in a Niche-Insider's Guide to Self Publishing in a Specialized Industry" and "Commitment-A Novel". Jeff is an expert in security and has written many security books including: "Insider's Guide to Security Clearances" and "DoD Security Clearances and Contracts Guidebook". See Red Bike Publishing for print copies of: Army Leadership The Ranger Handbook The Army Physical Readiness Manual Drill and Ceremonies The ITAR The NISPOM
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