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2 Steps to Become Viral

One day after a professional organization luncheon, I was stopped by a colleague. She told me that she had been searching for security information. She stated several times that her keyword searches brought her
to my ezinearticle.com articless. This then led her to my websites. Talk about success, I was able to help her and build awareness of Red Bike Publishing at the same time. I also know that she is discussing me in
professional circles. This will keep the buzz up and didn’t cost me anything. I also use the same articles in blogs, newsletters and other publications; a lot of impact with a little time investment.

1. Use "Social Media" or similar function to share newsletters and articles. When you write your newsletter or article using online services, be sure to tap those articles into your social media pipeline. Many offer options to automatically update your status on Facebook, Twitter and LinkedIn.

2.  Be sure to also create a signature block or author resource box that appears at the end of your articles, and will automatically be inserted into your articles, newsletters and blogs. For example, at Ezinearticles.com, you can create an over-arching signature block to go with all of your articles, or customize several different author resource boxes to fit your various needs. Try it with blog posts as well. That way, when your articles go viral, so will your signature block complete with point of sale, contact info and website information. See below:

For more complete marketing information, see the book Get Rich in a Niche; The Insider's Guide to Self-Publishing in a Specialized Industry.


Jeffrey W. Bennett, ISP is the owner of Red Bike Publishing. Jeff is an accomplished writer of non-fiction books, novels and periodicals. He also owns Red bike Publishing. Published books include: "Get Rich in a Niche-Insider's Guide to Self Publishing in a Specialized Industry" and "Commitment-A Novel". Jeff is an expert in security and has written many security books including: "Insider's Guide to Security Clearances" and "DoD Security Clearances and Contracts Guidebook". See Red Bike Publishing for print copies of: Army Leadership The Ranger Handbook The Army Physical Readiness Manual Drill and Ceremonies The ITAR The NISPOM.

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