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Book Ideas

If you have published your first book, you now have the experience to publish more. If new books are within the same genre or specialized area; great for you. That just means that your first customers just might
be repeat customers. If you can come up with additional books or products relative to the needs of your current audience, then you may have guaranteed future success. Additionally, customers who come to
know your business through current marketing efforts will hopefully buy all of your book and product selections.

Here are a few ideas for adding books to your publishing library:

1.  Try turning you print book into an eBook as a spin off product or vice-versa. For example, I began selling my ISP Certification-The Industrial Security Professional Exam Manual as an eBook. Since the certification exam offers an online testing option, I planned on customers buying the book and practicing taking the test online. I created the book using Microsoft Word and converting it to Adobe Acrobat. It was a good product that customers could buy directly from me. I had originally sold it on eBay and my web site. Sales were slow, but soon picked up enough to gain my full attention.

2.  Consider other publishing alternatives. Not every eBook reader can read all eBooks. Some read  only Adobe PDF or product unique proprietary software. Consider multiple eBook venues such as Amazon’s Kindle and Barns and Noble’s Nook.


If your book is a reference book, cataloge or study aid, consider breaking it up into parts. I created a pocket sized version ISP Certification-The Industrial Security Professional Exam Manual and now sell even more copies as ISP Certification-The Industrial Security Professional Exam Manual, Pocket Edition 1. Then, make that an ebook.

Interview other potential authors and publish their books. If they are in the same industry, you'll have a built in audience.



Jeffrey W. Bennett, ISP is the owner of Red Bike Publishing. Jeff is an accomplished writer of non-fiction books, novels and periodicals. He also owns Red bike Publishing. Published books include: "Get Rich in a Niche-Insider's Guide to Self Publishing in a Specialized Industry" and "Commitment-A Novel". Jeff is an expert in security and has written many security books including: "Insider's Guide to Security Clearances" and "DoD Security Clearances and Contracts Guidebook". See Red Bike Publishing for print copies of: Army Leadership The Ranger Handbook The Army Physical Readiness Manual Drill and Ceremonies The ITAR The NISPOM
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