Skip to main content

Blogs-A Great Way to Connect

Blogs are another way to connect with your customer. However, they are harder to maintain because more regular input is required. Think of a blog as a diary or journal type of entry. More input and shorter articles
are better so save the longer messages for newsletters and your book. For simplicity and efficiency, consider having multiple media social networks. For example use newsletters, blogs and books to feed similar content and material.

You can get your own blog by setting up an account with www.blogspot.com, www.wordpress.com or any other provider that fits your needs. I run two blogs using wordpress. com and blogspot.com. I like the features of wordpress.com because you can make it look like a website and add as many pages as I need. I like BlogSpot because I can customize the blog to look more like my current website. Both are very popular with great looking pages.

When you start your blog, be sure to include as much information about your business as you can in your profile. Fill out your profile information completely and use good keywords to direct traffic to your
blog. Upload pictures of you and your products. If you have a book published, make sure you have a link to Amazon.com and your website where the books can be purchased. Don’t forget to offer free information
and have a sign up for your newsletter.

Use your blog to direct visitors to your website so they can join your newsletter, find your products and learn more about you and your business. Use keywords in your posts so search engines can find them.
For example, if your niche is janitorial services and you sell environmentally safe cleaning detergent, you might provide a link from the key word detergent to your website product. In other words, if your post is about the best detergent to use to clean up grease, link the word “detergent” to your website. You can an example of how I did it at:
http://www.dodsecurity.blogspot.com

If you don’t have enough material to start your own blog, or you are not committed to a blog, you can comment on other related blogs. When you post comments on other blogs, you can link your website to
your comment. When others read your comments, they can instantly find your website. Take an interest in the topic you comment on. People can tell if you are marketing, so make your comments genuine.


Jeffrey W. Bennett, ISP is the owner of Red Bike Publishing. Jeff is an accomplished writer of non-fiction books, novels and periodicals. He also owns Red bike Publishing. Published books include: "Get Rich in a Niche-Insider's Guide to Self Publishing in a Specialized Industry" and "Commitment-A Novel". Jeff is an expert in security and has written many security books including: "Insider's Guide to Security Clearances" and "DoD Security Clearances and Contracts Guidebook". See Red Bike Publishing for print copies of: Army Leadership The Ranger Handbook The Army Physical Readiness Manual Drill and Ceremonies The ITAR The NISPOM
Labels:

Comments

Post a Comment

Popular posts from this blog

Great Reason to Self-Publish Two

Market Your Way-More and more publishing companies rely on the author to market books. Just look at the latest book covers and see which is larger the author's name or the book title? It's the author who sells books. As a niche professional, you have a built in market and your efforts can easily reach them. You know what works, so go to it. Many people are put off by marketing as I was when I first began. When a niche author serving in an industry with peer-customers, the last thing you want to do is bombard them with sales. Your role is the be the expert and provide answers. Cold calling is also not necessarily the answer in niche marketing. If you've developed a blog, newsletter or social media following, then you have your customer database. Your marketing efforts flow as you provide advice and answers to those following your posts, comments and articles. Many authors teach, speak, volunteer or are otherwise active in their professions. It's hard to remain o...
Post a Comment
Read more

Why authors might choose to work with a publisher instead of publishing themselves

  Why you might prefer to publish with another company instead of do it yourself. There are a lot of blog, newsletter, training and podcast information telling the good news about current publishing opportunities. Most tout the benefits of putting your own book on Amazon’s Kindle Direct Publishing (KDP). It is a great resource, but contrary to the popular discussion, it’s not the only option. It seems most information coming out seems to publisher shame anyone who does not “do it yourself”. It’s as if the expectation is to self publish and anyone who does not, is a publishing pariah. There are so many published articles describing benefits to putting your own content out though KDP, heck, even I do it. Most build entire businesses around the KDP instruction or consulting opportunities.   However, I’m more concerned with the author who just wants to write and publish their books without the hassle of the publishing business. The author who wants an outlet to make their book ava...
Post a Comment
Read more

There, In The Jungle...an excerpt from Commitment-A Novel

     The sun painted streaks of pale blue and yellow through the morning sky. Birds were awake, singing to anyone appreciative enough to listen. The moon was full and bright as it still sat high in the western sky.      John listened intently. He was used to the sounds of the jungle, something he would actually miss. Gone were the distractions of machines. However, he prayed that they would soon be getting back to the plane that would take them back to their world–civilization.      Suddenly he was aware of something new–silence. The singing had abruptly stopped, but why? Birds go silent as a survival instinct, he thought. He listened more intently, as the ground would be soft, muffling any footsteps.      There! In the brush – a slight movement. He focused his eyes to one side of the dark, heavily vegetated area hoping to catch something in his peripherals. Behind about fifty yards, vines and branches moved...
Post a Comment
Read more