Skip to main content

Four Excellent Ways to Write for Your Niche Audience

Writing a book isn’t easy and shouldn’t be something an author rushes through, no matter what pop publishing culture tells us. What goes on paper is a result of tireless effort. Depending on your motivation and personality, it may seem easier to put together a course or write an article or two for a newsletter, blog or other publication.

Here are four proven ways to help you write and publish in a specialized market and establish yourself as a niche expert.

1.  Writing takes time
Writing a book length manuscript is difficult; but we make it look easy. Despite advice given in self-publishing books, writing is a commitment. It takes time, devotion and some solitude; much of which a full time professional does not have a lot of to begin with. This endeavor is not a sprint, but an endurance race. The difficulty of formatting a book may not be as tough as setting aside time and committing to writing words on paper.
As an author/publisher, you have already identified niches that aren’t supplied by publications. The market is hungry for knowledge, but to date, none has been supplied. On the other hand, there might be a book or two published, but they are incomplete.

2.  Start with quality over quantity
As an author, you are not necessarily writing to beat others to market, but to get a champion product that meets a need. It also may be a good assumption that as you write, you will remain as the sole source expert on the topic. Until you succeed, others may not even have the energy or desire to write about your subject area. Once you succeed, others may join you in the market.

3.  You are the sole provider
Remember, your niche could be too small for traditional publishers to venture into. Even if all the customers bought books, there wouldn’t be enough sales to warrant the huge financial, time and resource commitment required of a traditional publisher. This is a great opportunity because your market is protected. In business we measure it as barriers to entry. You have a built in audience with no competition; that’s called demand.

4.  Shovel ready Audience
All you have to do is commit to the project, organize your thoughts, complete a manuscript, edit the manuscript and publish it. There are  two methods of publishing your efforts and make big sales. None of these suggestions involve getting your book in bookstores, signing with major publishing companies or a success model involving a lot of wasted effort trying to replicate traditional publishing or traditional marketing efforts. The premise; you are writing for a niche, you’ve already found your audience.

Jeffrey W. Bennett, ISP is the owner of Red Bike Publishing. Jeff is an accomplished writer of non-fiction books, novels and periodicals. He also owns Red bike Publishing. Published books include: "Get Rich in a Niche-Insider's Guide to Self Publishing in a Specialized Industry" and "Commitment-A Novel". Jeff is an expert in security and has written many security books including: "Insider's Guide to Security Clearances" and "DoD Security Clearances and Contracts Guidebook". See Red Bike Publishing for print copies of: Army Leadership The Ranger Handbook The Army Physical Readiness Manual Drill and Ceremonies The ITAR The NISPOM
Labels:

Comments

Post a Comment

Popular posts from this blog

Great Reason to Self-Publish Two

Market Your Way-More and more publishing companies rely on the author to market books. Just look at the latest book covers and see which is larger the author's name or the book title? It's the author who sells books. As a niche professional, you have a built in market and your efforts can easily reach them. You know what works, so go to it. Many people are put off by marketing as I was when I first began. When a niche author serving in an industry with peer-customers, the last thing you want to do is bombard them with sales. Your role is the be the expert and provide answers. Cold calling is also not necessarily the answer in niche marketing. If you've developed a blog, newsletter or social media following, then you have your customer database. Your marketing efforts flow as you provide advice and answers to those following your posts, comments and articles. Many authors teach, speak, volunteer or are otherwise active in their professions. It's hard to remain o...
Post a Comment
Read more

Why authors might choose to work with a publisher instead of publishing themselves

  Why you might prefer to publish with another company instead of do it yourself. There are a lot of blog, newsletter, training and podcast information telling the good news about current publishing opportunities. Most tout the benefits of putting your own book on Amazon’s Kindle Direct Publishing (KDP). It is a great resource, but contrary to the popular discussion, it’s not the only option. It seems most information coming out seems to publisher shame anyone who does not “do it yourself”. It’s as if the expectation is to self publish and anyone who does not, is a publishing pariah. There are so many published articles describing benefits to putting your own content out though KDP, heck, even I do it. Most build entire businesses around the KDP instruction or consulting opportunities.   However, I’m more concerned with the author who just wants to write and publish their books without the hassle of the publishing business. The author who wants an outlet to make their book ava...
Post a Comment
Read more

There, In The Jungle...an excerpt from Commitment-A Novel

     The sun painted streaks of pale blue and yellow through the morning sky. Birds were awake, singing to anyone appreciative enough to listen. The moon was full and bright as it still sat high in the western sky.      John listened intently. He was used to the sounds of the jungle, something he would actually miss. Gone were the distractions of machines. However, he prayed that they would soon be getting back to the plane that would take them back to their world–civilization.      Suddenly he was aware of something new–silence. The singing had abruptly stopped, but why? Birds go silent as a survival instinct, he thought. He listened more intently, as the ground would be soft, muffling any footsteps.      There! In the brush – a slight movement. He focused his eyes to one side of the dark, heavily vegetated area hoping to catch something in his peripherals. Behind about fifty yards, vines and branches moved...
Post a Comment
Read more