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The Characteristics of a Niche Expert and Publisher


In niche publishing, your goal is not to become a celebrity, but an expert. Build upon the expertise by helping others, and the book sales will follow. I know this because I am possibly one of the worst face to face sales persons ever. I believe in my product, but because of conflicting life roles, I find it difficult to go through the requirements to make direct sales. I worry about seeing my bosses at conventions, seeing peers at lunches, and being ostracized for using company time to sell my product. That gives me only after work hours to sell; that’s family time. In fact, my sales techniques practically talk people out of my buying my book. Why, because I want to help people first and sell books second. This book will assist you with writing, publication, sales and marketing plan that allows you to be yourself and provide a great service.

Instead, I’ll explain how to sell books within your niche based upon your reputation, expertise and ability to fill an educational void. When people hear of you, they will already know about your book. You will also learn how to overcome tough situations as you work with professional and hobbyist organizations.

Here are some charactoristics of successful niche experts:

Entreprenuer
See a problem and offer a solution

Bright
It takes brains to figure out a solution and make it affordable, valuable and appealing to a particular customer.

Thick Skin
Writing to a niche market proves difficult when a technical know it all offers her critiques.

Politician
How you react to unfair reviews and criticism.

Friendly
Create positive and fair reviews when speaking or writing of others and their products. If you can’t give a good review, don’t give one.

Focused
Authors who work in a niche market have to maintain strict focus. Your efforts are only successful when you get the desired results.   

Creative
Your market may not be easily identifiable, ideas that capture your target’s imagination may be elusive, and your audience may be difficult to sell to, but at least you are creative.

Have a Message
That passion is a burning message that screams, "I can help make your life easier" or "How do you live without me?"
                                                                                                  
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