Skip to main content

How to be come a niche expert and market your books

Our newest book

Become an Expert

Perhaps you have observed a unique need or product that has not been provided. Maybe you notice that there is a lack of information, study programs, or guidance within a particular area. You might even have the answer inside of you that will help people get to where they need to be or reach some sort of professional or personal goal. Success depends on whether or not you meet an important step; to become recognized as an expert.

Are you an expert?

If so, you’ve successfully asked and answered the following questions:
What is lacking in my industry?How can I help?Will others be able to understand the plan?Will others be willing to pay for this knowledge?Is there anything that I can offer for free to help build credibility and become “go to” person?What are some concrete ways that I can get my message out?
We’ll show you how to create a huge presence and become the in demand expert.
  • Teach your subject in continuing education courses
  • Write captivating articles
  • Do the things that get your name recognized by your market
  • Use social networking effectively
  • See book for more
Jeff’s book is complete with planning tools to help you establish yourself as a niche expert/leader. He developed a personal plan to become a security expert within 5 years; he made it 2 years early. Below is an actual figure from the book and blank customizable blank pages are included in the appendices. Jeff used these to plan his company and spin off products and includes them to show you how. Join our newsletter and we’ll send you an electronic version.


Publishing

Self-publishing is a respected avenue for authors. Traditional publishing doesn’t always meet niche industry needs. Even if all the customers bought books, there wouldn’t be enough sales to warrant the huge financial, time and resource commitment required of a traditional publisher. This is a great opportunity because niche markets have a built in audience with little to no competition. These markets may consist of only a few thousand people and have needs that aren’t being directly met by traditional publishers. That’s where you come in.
This is different from other self-publishing books. Marketing in a niche is trickier than when offered to more generalized audiences. This book will show you how to apply lessons from successful marketing techniques the author has used and without added business costs.
Whether or not you are engaged in a business, you can begin a publishing company or writing career with little upfront costs. You can simply engage already available resources such as your computer, internet provider and desktop publishing software. If you already have the basics, then you can begin immediately and develop a great business without going into debt.
Let’s dispel some myth’s to help you understand why it’s important for a niche expert like you to embrace self-publishing.
This book will show you how to:
  • Establish your company
  • Write a book day by day
  • Create your book as you build credibility as an expert
  • Format your book
  • Self-publish your book

Marketing

Forget what you’ve learned about marketing. While others advertise their broad ranging products spending freely, niche marketers have to use more intense focus. Using traditional marketing techniques will cause you to lose money, time and market share.
This book demonstrates how to sell your book by:
  • Leveraging your steps to becoming an expert
  • Creating huge online presence
  • Getting great results with no marketing expenses
Jeff’s book also shows you how to earn money from spin off products, newsletters and blogs. It is complete with planning tools to help you develop spin off products. His security certification book led to three related books, training, magnets and other related products. Below is an actual figure from the book and blank customizable blank pages are included in the appendices. Jeff used these to plan his company and spin off products and includes them to show you how. Join our newsletter and we’ll send you an electronic version.

    Labels:

    Comments

    Post a Comment

    Popular posts from this blog

    How will you publish your book

      You can publish your book yourself, or publish with others. There are so many options available depending on how much work you want to put into the process. Writing a book is a great experience that can help you further your business opportunities. Publishing with it’s many requirements and resources could prove to be more work than you want to do, especially if writing is not our primary business.   Self-publishing provides an increasingly valuable method of getting information to your audience. With self-publishing, you can write, outsource the printing, and market your book while controlling the process. This type of publishing can be done with very little money up front and, if done right, creates a great source of revenue. If you plan to self-publish, you will need some basic items and information. Books should have copyright protection and each book sold through distribution channels will need International Standard Book Numbers (ISBN). However, with Kindle Direct Publishing (K
    Post a Comment
    Read more

    LCCN, PCN or CIP? How to Catalog Your Self-Published book

    Catalog options mentioned here are available only to United States  (US) publishers with offices and staff in the US who are available to answer  bibliographic questions about their books. The Library of Congress  Control Number (LCCN) Catalog in Publication (CIP) are two  well known catalog systems. The CIP provides free distribution of prepublished and further distribution of completely published books to libraries  and book vendors world-wide. The PCN provides an abbreviated  record but is not further disseminated to libraries on the same scale  as the CIP. Here is a secret. This book is primarily written for nonfiction authors  who want to self-publish a professional book available to specialized  organizations or professionals. It will most likely be available through  Amazon.com and other on-line bookstores and distributors. This is  the widest distribution effort and your best marketing source. You will  most likely use print on demand and rely on word of mouth, social ne
    Post a Comment
    Read more

    Self-Publishers, Pay Attention to Detail

    CreateSpace is an excellent self-publishing solution. I primarily use Lightning Source for most of my publishing needs, but there are some advantages of printing with CreateSpace as well. Primarily, books are listed “in stock” at Amazon.com and CreateSpace stores if printed with CreateSpace. My Lightning Source books are available on Amazon.com but usually not listed “in stock”. Thus, I often make my books available for print with both Lightning Source and CreateSpace. If you chose to use one or the other, or both, make sure your title information, ISBN and other book administrative details are accurate and listed the same in both venues. Without that level of detail, your book manuscript and cover submissions may not be approved. Additionally, if you try to link your printed book with an Amazon.com Kindle version, or your paperback with your hardback version, it may prove difficult if title information details vary too greatly. For example, my manuscript is entitled Red Bike Publis
    Post a Comment
    Read more