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3 Effective Ways Niche Authors Maintain Focus

Authors who work in a niche market can’t afford to lose focus of goals. Your efforts are only successful when you get the desired results. To get rich in a niche, you have to make sales. For example, meeting and greeting is nice and it has its benefits, but creating a point of sale counts. Learn how to protect your time and do what is critical to attract your market and entice customers to buy. It’s not easy to convince others that you are the expert. However, the successful niche marketer isn’t be easily distracted. The market is so small and every move counts. Intense focus means not giving up when:

1. Tried and true marketing efforts don’t work-You may have to create your own marketing plan by becoming a presence by going places your market frequents such as professional events, websites, link exchanges and social networking sites. Then invite them to your website. The marketing plan should be flexible and have a backup in place when you miss the mark.
Contact information may be hard to come by. Experiment and keep trying different ways to get contact information. Continuously discover new ways of identifying your specific market from the crowd of faces. You want your efforts to attract buyers or influencers.

2. Writing ideas come slow-you’ve got to be committed to getting the
message out regularly and timely. Blogs, newsletters, and posts on social
network sites help get your message out. You just need a few hundred words about your topic. Go too long without input and people begin to forget about you. You want to stay in the front of your customers’ minds. If they don’t remember you, they won’t buy from you or refer you to others.

3. Sales begin to wane-You’ll have peak months where you celebrate, but there will be many where your products don’t sell. You may chose to sit it out and see what happens next. But that would jeopardize your sales. It’s important to understand why sales are declining and prepare for such events. Are your articles on point? Has your website lost positioning on Google? Have other niche related books exceeded your success on Amazon? I’ll show you how to prevent or counter such occurrences and be ready to win in your market.

When you are zeroed in on a goal, your purpose is effortlessly committed
to reaching it. This requires a good plan with measurable milestones.
Without an agenda, you may wander off the successful path and
become quickly lost and tangled up in a jungle of ineffective actions.

For example, if you know that going to a professional seminar will produce
leads for your newsletter or products, then go with the goal in mind of introducing yourself and collecting as many business cards as possible. If you are setting up a booth to sell books, then your goal may be to hold discussions of the benefit of your books and products and get a response. Both examples can easily become expensive failures if you do not engage potential customers in the right call to action activities. Wasting time at the buffet table or engaging in non productive conversations is the sign of a lack of a plan.



Jeffrey W. Bennett, ISP is the owner of Red Bike Publishing. Jeff is an accomplished writer of non-fiction books, novels and periodicals. He also owns Red bike Publishing. Published books include: "Get Rich in a Niche-Insider's Guide to Self Publishing in a Specialized Industry" and "Commitment-A Novel". Jeff is an expert in security and has written many security books including: "Insider's Guide to Security Clearances" and "DoD Security Clearances and Contracts Guidebook". See Red Bike Publishing for print copies of: Army Leadership The Ranger Handbook The Army Physical Readiness Manual Drill and Ceremonies The ITAR The NISPOM
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