Skip to main content

Drawing Attention to Your Facebook Pages

You may remember an earlier post describing why and how you might create a Facebook page for each of your books or products. Using my publishing company as an example,  I created a page for my company, each of my books and a group that hosts a professional certification.
Did you know that you can log into your individual pages and use make comments and “like” other comments as that entity?
Here’s an example: I have a Facebook Page called 80s Movie Reviews. To generate interest with other people who enjoy the 80’s genre, I searched Facebook with the keywords: “80’s, 80s, 80s music”, and etc.  Once I find those pages I make comments on their wall and “like” them using my 80’s Movie Reviews profile.
Here’s how you do it. Select your page. On the right hand column toward the top is “Use Facebook as _”Your pages name”__ page”. Once you make the selection, any comments, shares, likes and etc will be attributed to your page and not your regular profile. Instead of people seeing “Jeff Bennett likes this page”, they say, “Cool there’s an 80s movie review page, I’m going there.” And, they did.
 This technique has increased visitors to my blog and Facebook pages by 200%. Imagine what it can do for your book, product or fun trivia page. Hopefully it will feed the publicity mill and give your pages the attention they deserve. Don’t forget to include a link or call to action for potential customers to buy your products.
Do this for all of your pages. Once finished, might want to revert back to your normal profile. If so, go to the top right corner of the Facebook window and select the down arrow. Click “Return to ____page” to reset your Facebook page to its original configuration.
For examples, come visit my pages, if you enjoy them, please “like”:


Jeffrey W. Bennett, ISP is the owner of Red Bike Publishing. Jeff is an accomplished writer of non-fiction books, novels and periodicals. He also owns Red bike Publishing. Published books include: "Get Rich in a Niche-Insider's Guide to Self Publishing in a Specialized Industry" and "Commitment-A Novel". Jeff is an expert in security and has written many security books including: "Insider's Guide to Security Clearances" and "DoD Security Clearances and Contracts Guidebook". See Red Bike Publishing for print copies of: Army Leadership The Ranger Handbook The Army Physical Readiness Manual Drill and Ceremonies The ITAR The NISPOM

Comments

Popular posts from this blog

Great Reason to Self-Publish Two

Market Your Way-More and more publishing companies rely on the author to market books. Just look at the latest book covers and see which is larger the author's name or the book title? It's the author who sells books. As a niche professional, you have a built in market and your efforts can easily reach them. You know what works, so go to it. Many people are put off by marketing as I was when I first began. When a niche author serving in an industry with peer-customers, the last thing you want to do is bombard them with sales. Your role is the be the expert and provide answers. Cold calling is also not necessarily the answer in niche marketing. If you've developed a blog, newsletter or social media following, then you have your customer database. Your marketing efforts flow as you provide advice and answers to those following your posts, comments and articles. Many authors teach, speak, volunteer or are otherwise active in their professions. It's hard to remain o...

There, In The Jungle...an excerpt from Commitment-A Novel

     The sun painted streaks of pale blue and yellow through the morning sky. Birds were awake, singing to anyone appreciative enough to listen. The moon was full and bright as it still sat high in the western sky.      John listened intently. He was used to the sounds of the jungle, something he would actually miss. Gone were the distractions of machines. However, he prayed that they would soon be getting back to the plane that would take them back to their world–civilization.      Suddenly he was aware of something new–silence. The singing had abruptly stopped, but why? Birds go silent as a survival instinct, he thought. He listened more intently, as the ground would be soft, muffling any footsteps.      There! In the brush – a slight movement. He focused his eyes to one side of the dark, heavily vegetated area hoping to catch something in his peripherals. Behind about fifty yards, vines and branches moved...

Why authors might choose to work with a publisher instead of publishing themselves

  Why you might prefer to publish with another company instead of do it yourself. There are a lot of blog, newsletter, training and podcast information telling the good news about current publishing opportunities. Most tout the benefits of putting your own book on Amazon’s Kindle Direct Publishing (KDP). It is a great resource, but contrary to the popular discussion, it’s not the only option. It seems most information coming out seems to publisher shame anyone who does not “do it yourself”. It’s as if the expectation is to self publish and anyone who does not, is a publishing pariah. There are so many published articles describing benefits to putting your own content out though KDP, heck, even I do it. Most build entire businesses around the KDP instruction or consulting opportunities.   However, I’m more concerned with the author who just wants to write and publish their books without the hassle of the publishing business. The author who wants an outlet to make their book ava...