How to Keep Company Secrets

How to Keep Company Secrets | Inc.com

Another business saving advice includes identifying and marking intellectual property or proprietary information. Many organizations just neglect to document. Ask the hard questions about what makes your product so special. That's what you want to protect. Identify what's special, document those findings and create steps to limit exposure. Consider Kentucky Fried Chicken. They are able to sell their product, but very few actually know the secret blend of herbs and spices.
How to Keep Company Secrets | Inc.com

Jeffrey W. Bennett, ISP is the owner of Red Bike Publishing Red Bike Publishing . Jeff is an accomplished writer of non-fiction books, novels and periodicals. He also owns Red bike Publishing. Published books include: "Get Rich in a Niche-Insider's Guide to Self Publishing in a Specialized Industry" and "Commitment-A Novel".Jeff is an expert in security and has written many security books including: "Insider's Guide to Security Clearances" and "DoD Security Clearances and Contracts Guidebook", "ISP Certification-The Industrial Security Professional Exam Manual", and NISPOM/FSO Training"See Red Bike Publishing for print copies of:Army Leadership,The Ranger Handbook,The Army Physical Readiness Manual,Drill and Ceremonies,The ITAR,and The NISPOM

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Great Reason to Self-Publish Two

Market Your Way-More and more publishing companies rely on the author to market books. Just look at the latest book covers and see which is larger the author's name or the book title? It's the author who sells books. As a niche professional, you have a built in market and your efforts can easily reach them. You know what works, so go to it. Many people are put off by marketing as I was when I first began. When a niche author serving in an industry with peer-customers, the last thing you want to do is bombard them with sales. Your role is the be the expert and provide answers. Cold calling is also not necessarily the answer in niche marketing. If you've developed a blog, newsletter or social media following, then you have your customer database. Your marketing efforts flow as you provide advice and answers to those following your posts, comments and articles. Many authors teach, speak, volunteer or are otherwise active in their professions. It's hard to remain o...

Why authors might choose to work with a publisher instead of publishing themselves

Why you might prefer to publish with another company instead of do it yourself. There are a lot of blog, newsletter, training and podcast information telling the good news about current publishing opportunities. Most tout the benefits of putting your own book on Amazon’s Kindle Direct Publishing (KDP). It is a great resource, but contrary to the popular discussion, it’s not the only option. It seems most information coming out seems to publisher shame anyone who does not “do it yourself”. It’s as if the expectation is to self publish and anyone who does not, is a publishing pariah. There are so many published articles describing benefits to putting your own content out though KDP, heck, even I do it. Most build entire businesses around the KDP instruction or consulting opportunities. However, I’m more concerned with the author who just wants to write and publish their books without the hassle of the publishing business. The author who wants an outlet to make their book ava...

There, In The Jungle...an excerpt from Commitment-A Novel

The sun painted streaks of pale blue and yellow through the morning sky. Birds were awake, singing to anyone appreciative enough to listen. The moon was full and bright as it still sat high in the western sky. John listened intently. He was used to the sounds of the jungle, something he would actually miss. Gone were the distractions of machines. However, he prayed that they would soon be getting back to the plane that would take them back to their world–civilization. Suddenly he was aware of something new–silence. The singing had abruptly stopped, but why? Birds go silent as a survival instinct, he thought. He listened more intently, as the ground would be soft, muffling any footsteps. There! In the brush – a slight movement. He focused his eyes to one side of the dark, heavily vegetated area hoping to catch something in his peripherals. Behind about fifty yards, vines and branches moved...

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