Skip to main content

Marketing With Facebook Pages


Marketing With Facebook Pages

Though I don't make a lot of niche security book sales with Facebook, other have created rave opportunities. Most of my marketing is for niche customers. Really not many of my friends or family are appropriate customers for my niche books. However, I've made most of my novel sales using face book pages. Here's how I did it.

Businesses don’t have the same accounts that people do. However, they do have pages. Business pages provide another free opportunity to get your book information out to more people. Consider whether or not
you want pages for each individual book or spinoff product or for your company. You have the option to do one or all. I have a page for books and one for Red Bike Publishing. Personal Facebook accounts can reflect any information added to business pages. Additionally, business pages can be fed by information posted on blogs.

You can also look for other business pages that reflect your niche. Become fans of other pages and invite them to your page. Your information will spread by word of mouth and soon people will be able to recognize you on a wider scale. Put your business profile, pictures of your books and website links to your books. Invite your friends to become fans of your page. Use applications to link your Facebook page to your blogs. When you update your blog, it feeds directly to your page. These entries will reflect on the walls of those who have become fans of your page. Pages also provide great milestone feedback. You can view how many people go to your page and measure their interaction. The more interaction the better the statistics.

Facebook does provide another avenue for branding and word of mouth. Once you have a personal account, you can create a Facebook page for your business. On the left side of your profile page, select the
hyperlink for “Ads and Pages”. Next, select “Create Page”. This will bring you to a new page where you can put all of your business, book and product information.


This is a good introduction ot setting up pages and how to get started. Stay tuned for more indept lessons or simply visit Red Bike Publishing and get your copy of Get Rich in a Niche-Insider's Guide to Self Publishing in a Specialized Industry.

Jeffrey W. Bennett, ISP is the owner of Red Bike Publishing. Jeff is an accomplished writer of non-fiction books, novels and periodicals. He also owns Red bike Publishing. Published books include: "Get Rich in a Niche-Insider's Guide to Self Publishing in a Specialized Industry" and "Commitment-A Novel". Jeff is an expert in security and has written many security books including: "Insider's Guide to Security Clearances" and "DoD Security Clearances and Contracts Guidebook". See Red Bike Publishing for print copies of: Army Leadership The Ranger Handbook The Army Physical Readiness Manual Drill and Ceremonies The ITAR The NISPOM

Comments

  1. Hermosa Beach All parts and components are blacked out,giving it a very cool,toughb and mellow look.

    beach cruiser bicycles

    ReplyDelete

Post a Comment

Popular posts from this blog

Great Reason to Self-Publish Two

Market Your Way-More and more publishing companies rely on the author to market books. Just look at the latest book covers and see which is larger the author's name or the book title? It's the author who sells books. As a niche professional, you have a built in market and your efforts can easily reach them. You know what works, so go to it. Many people are put off by marketing as I was when I first began. When a niche author serving in an industry with peer-customers, the last thing you want to do is bombard them with sales. Your role is the be the expert and provide answers. Cold calling is also not necessarily the answer in niche marketing. If you've developed a blog, newsletter or social media following, then you have your customer database. Your marketing efforts flow as you provide advice and answers to those following your posts, comments and articles. Many authors teach, speak, volunteer or are otherwise active in their professions. It's hard to remain o...

Why authors might choose to work with a publisher instead of publishing themselves

  Why you might prefer to publish with another company instead of do it yourself. There are a lot of blog, newsletter, training and podcast information telling the good news about current publishing opportunities. Most tout the benefits of putting your own book on Amazon’s Kindle Direct Publishing (KDP). It is a great resource, but contrary to the popular discussion, it’s not the only option. It seems most information coming out seems to publisher shame anyone who does not “do it yourself”. It’s as if the expectation is to self publish and anyone who does not, is a publishing pariah. There are so many published articles describing benefits to putting your own content out though KDP, heck, even I do it. Most build entire businesses around the KDP instruction or consulting opportunities.   However, I’m more concerned with the author who just wants to write and publish their books without the hassle of the publishing business. The author who wants an outlet to make their book ava...

There, In The Jungle...an excerpt from Commitment-A Novel

     The sun painted streaks of pale blue and yellow through the morning sky. Birds were awake, singing to anyone appreciative enough to listen. The moon was full and bright as it still sat high in the western sky.      John listened intently. He was used to the sounds of the jungle, something he would actually miss. Gone were the distractions of machines. However, he prayed that they would soon be getting back to the plane that would take them back to their world–civilization.      Suddenly he was aware of something new–silence. The singing had abruptly stopped, but why? Birds go silent as a survival instinct, he thought. He listened more intently, as the ground would be soft, muffling any footsteps.      There! In the brush – a slight movement. He focused his eyes to one side of the dark, heavily vegetated area hoping to catch something in his peripherals. Behind about fifty yards, vines and branches moved...