How Niche Authors Should Use Social Media.

Social Networking Activities

Let me begin by saying that I no longer market heavily through social media. I found that in my niche, my customers used social media for the social aspect, but typically do not respond to ads, sign up forms or sales pitches. Most marketing books will encourage that activity, but I don’t recommend it unless you want to be a social media influencer or your products are social media specific.

Otherwise, social media platforms such as LinkedIn, Twitter, Facebook and other emerging social networks are great online places to look for experts in your field. Many have started unique groups and other venues providing opportunities to meet others and learn from their experiences. You can also contribute while you learn in an informal university experience. The key is to build connections with those you know, as well as their contacts who may be involved in your niche. The more people you connect with, the better your message gets out and the more you can learn. Social networking sites can help you market your own book and discover niche ideas, as well as those broader interests related to your niche. You just might identify greater customer needs.

If you need assistance with book ideas or business ideas, check out book based business incubator or our book Get Rich in a Niche.

Jeffrey W. Bennett, ISP is the owner of Red Bike Publishing. Jeff is an accomplished writer of non-fiction books, novels and periodicals. He also owns Red bike Publishing. Published books include: "Get Rich in a Niche-Insider's Guide to Self Publishing in a Specialized Industry" and "Commitment-A Novel". Jeff is an expert in security and has written many security books including: "Insider's Guide to Security Clearances" and "DoD Security Clearances and Contracts Guidebook".

Comments

Great Reason to Self-Publish Two

Market Your Way-More and more publishing companies rely on the author to market books. Just look at the latest book covers and see which is larger the author's name or the book title? It's the author who sells books. As a niche professional, you have a built in market and your efforts can easily reach them. You know what works, so go to it. Many people are put off by marketing as I was when I first began. When a niche author serving in an industry with peer-customers, the last thing you want to do is bombard them with sales. Your role is the be the expert and provide answers. Cold calling is also not necessarily the answer in niche marketing. If you've developed a blog, newsletter or social media following, then you have your customer database. Your marketing efforts flow as you provide advice and answers to those following your posts, comments and articles. Many authors teach, speak, volunteer or are otherwise active in their professions. It's hard to remain o...

Book as a business class.

I’m jeff bennett and I’ve created two book based businesses. One is for security professionals and the other is for authors. I’d like to share with you how I created a successful part time business based on my books About the training: Would you like to write a book? Do you have a book written? Do you have a desire to write but don’t know what to write? This training can get you there. Register for our book class. Classes begin soon. https://www.redbikepublishing.com/register-for-book-business-training/ That’s it, register and I’ll tell you more about: How to find your niche Write your book Market to your niche Build a book based on your expertise Make extra spending money or a side hustle with your creation This class discusses: Niche definition How to find your niche idea How to turn it into a book How to print with two major companies How to capture sales How to get customers before your book is written How to develop products and services based on your book Tools you should have f...

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