Blogging, Writing, and Publishing

The evolution of Red Bike Publishing I felt the need to write this background information to help you better understand my motivation to teach and understand how to start a business.   If you have no idea what you want to do for a   business, my experience might help.   My background had led me to write my first security book and marketing it using the website www.ispcert.com and the publishing company Red Bike Publishing at www.redbikepublishing.com. I wanted to teach other security professionals how to study for the exam and increase their chances of passing.   One vital ingredient to this business’ success is that there are no other study guides and the certification is new. I began selling eBook version of the study guide ISP Certification-The Industrial Security Professional Exam Manual on my website and eBay.   I started some advertisement in our professional organization’s newsletter and began to draw interest.   Sales were limited and after making ...

I am writing to teach leaders in specialized areas how to make write, publish and sell books to niche markets. This blog will reflect on and use passages from my upcoming book. We hope to be helpful and also to bring awareness to our upcoming book. A niche market is simply marketing in an area of specialization.   These markets may consist of only a few thousand people and have needs that aren’t being directly met by traditional publishers. That’s where you come in. This is different from other marketing books.     Marketing in a niche is trickier than marketing to more generalized audiences.   While reading, you should be able to apply lessons from successful marketing techniques that I have used. I’ve been able to apply these techniques without added business costs (I’ll address the topic of the money I’ve wasted through traditional advertising methods).   Many of these lessons came by way of what I learned while earning my MBA as well as what I’ve experience...

Welcome to Red Bike Publishing's Niche Expert Blog I recently interviewed Bet Hoffman, president at Market Appraisal Services. She is a niche expert in the field of Real Estate Appraising. In this interview she lets us in on the particulars of her niche and how she became to be an expert . She has worked hard and followed a strategy that has propelled her to the top in her field as well as identified her as an expert in her field. Now Beth has a few books lined up that will teach others in her field. She has created a platform, identified her market and is teaching others and is getting into Niche Publishing . We look forward to seeing her become even more successful. To see her interview, just click on our interview tab.