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Showing posts with the label of water

Re-endorse the Endorser. Or How to Market Those Rave Book Reviews

Recently I came across a Facebook post of an article from the Tennessean called, Ex-CFO who slammed Chick-fil-A now on food stamps ( article here ). I had originally read the article to learn of this Adam Smith's fate and see how he fared after being held accountable for his actions; I learned much more. The post described how an executive fell from grace after recording himself verbally abusing a Chick-Fil-A employee. The article told the story of how he had been immediately fired from his high paying job, moved to a new state to take a new job, only to be fired from that one as well. The interesting nugget is buried at the bottom of the article. Apparently Adam Smith is also learning the fine art of marketing . A lesson hard to learn, but necessary none the less. In the last paragraph Smith talks about his book A Million Dollar Cup of Water , a memoir of his professional collapse.  Smith describes (tongue in cheek) how he is surprised at how his book can ha...