Blogging, Writing, and Publishing

Get great writing swag at http://www.cafepress.com/redbikepublishing A familiar saying, “Necessity is the Mother of Invention” describes that a need comes before a product. Someone recognized the lack of a product and without successfully finding satisfaction, they met the need with their own invention. Many become wealthy and famous providing what they themselves found the world to lack.  In my case, it was the help I provided other professionals with practice tests and boosting their confidence to take a security certification. Before I took my certification exam, I looked around for leadership. There was none and I found it was up to me to study for and pass the examination. So, I began to develop my own study program.  The ideas I developed were not conventional in the specialized security market. However, I had learned from college, previous military and life experience, how to set goals and establish a way to reach those goals. With a lack of publication, I wen...

One reason authors and independent or publish on demand (POD) publishers should not spend money on advertising is distribution channel limitations. Since POD and many non-traditionally published books are documented differently with the Library of Congress, they are excluded from the same channels as traditionally published books, thus creative marketing effort are necessary. Librarians and bookstores receive a book’s information from the Library of Congress and distributors. If your book is not in the CIP process as described in   Get Rich in a Niche , chances are great that it will not be picked up by librarians and traditional books stores. More distribution channel opportunities are becoming available with Lightning Source and Createspace, however, without the CIP, books may be excluded. Some predators and aggressive book marketing agencies try to persuade authors to pay for their connections and inroads with major buyers. In reality, all they do is add you...