Blogging, Writing, and Publishing

I’m jeff bennett and I’ve created two book based businesses. One is for security professionals and the other is for authors. I’d like to share with you how I created a successful part time business based on my books About the training: Would you like to write a book? Do you have a book written? Do you have a desire to write but don’t know what to write? This training can get you there. Register for our book class. Classes begin soon. https://www.redbikepublishing.com/register-for-book-business-training/ That’s it, register and I’ll tell you more about: How to find your niche Write your book Market to your niche Build a book based on your expertise Make extra spending money or a side hustle with your creation This class discusses: Niche definition How to find your niche idea How to turn it into a book How to print with two major companies How to capture sales How to get customers before your book is written How to develop products and services based on your book Tools you should have f...

My talent is writing.  What a way to start an article. Many of you are reading this because your talent is also writing. The difference between a published author and those who talk about it is simply the ability to get ideas on paper. Many of you do not have this struggle, but you also may not realize the tremendous value of your gift.  I was the same way until I came up with this revelation. Writing was my back up plan to my inability to speak. I had it wrong; I should have been relying on my ability to communicate in the written word and in exquisite detail. I'm a terrible speaker. OK, that's a rare confession but it's true in the general conversation and the meeting sense of speaking. Unless I script my presentations or speeches and exhaustively rehearse my verbal message, I am pretty much a mess with oral communication. The written word is my number one choice of communication as I have to time to strategically formulate my message, put it on paper, rearrang...

     “Hmm?” Steve answered groggily. He wore a stupid smile. It’s not over. I need you to take the controls so I can prop the plane. Those guys drained the battery.”      “Ok, fly to get more batteries,” Steve said in his delirium.      “No! no! no!” John yelled. “I have to hand prop the plane. Listen; just hold your feet on the brakes.”      John climbed out and turned the propeller a couple of times and prepared for a starting kick. Then he saw a commotion in the jungle. Some of the natives were holding up the ponchos where he and Steve had been. So far they hadn’t seen him.      “Please, God, let this start,” John prayed before throwing the propeller downward.      It went around sputtering but not catching. The alerted natives looked and moved slowly toward the plane, taking cover as they advanced.      “Great, an audience.”      A hastily fired...

   The half naked group, armed with spears and bows and arrows, and one with a stone ax, fanned out once they neared the clearing. They moved in unison like a well-rehearsed infantry unit. Someone gave a bird call upon seeing the camouflaged airplane and the rest moved cautiously toward the source of commotion.      John saw them move slowly toward the plane, and huddle around the leader. They looked for tell-tale signs of trouble, then regrouped as the leader gave instructions. On cue, they began removing the bushes and curiously rubbed their hands across the smooth surface of the plane. Some of them swung from the wings and struts, while others played with the control surfaces until the leader yelled a warning.      The leader, dressed in a loincloth and wearing a necklace of bones and ornamental feathers, motioned for one of his subordinates to try the doors. The lackey finally figured how to open the pilot’s door and curiously played ...

Prominent Christian authors and publishers are doing some incredible marketing. They understand and execute corporate marketing that independent authors and publishers are struggling with; relevant and expansive platforms to sell their books and services. The relevant platforms are information laden conferences; articles with captivating titles that engage readers, classes, blogs, and social media postings. They are selling books, but to the untrained eye, are not selling books. Let me explain. Where many authors fail, big name and successful authors are increasing in influence. They do this by addressing current issues and encouraging conversation. This in turn generates a buzz and the message gets forwarded many times over. Of course these big name authors have access to more mainstream communications, but this lesson can be adapted by struggling authors in niche fields. For example more direct and overt marketing efforts are shared by inexperienced authors who don't ...

www.cafepress.com/redbikepublishing Amazon Kindle provides another way for customers to read your book. Sometimes the more options the better. I've personally been surprised to find that sales increased when I added the Kindle book alternative to customers. The great news is publishing with Kindle Direct Publishing doesn't cost anything other than the time to create the book in the proper format. Additionally, Amazon's Kindle has a new feature that will allow customers to pre-order and pay for books before the release date. You can now upload your book with a projected sales date of up to 90 days in advance.  Customers can pre-order their copies before the book is even published. However, use this only if you have a complete manuscript ready to go. You just need to provide a working manuscript and a final manuscript within a month of the publishing date. As publisher, you can upload your manuscript to Amazon.com as a Kindle readable book. To do so, first...

The goal is to have all versions of your book listed on all amazon book pages. This may automatically occur when publishing book versions simultaneously through Amazon's Createspace and Kindle Editions. However, what about publishing a print book with Lightning Source? Unless the description details the author / publisher of the book are exactly the same on both accounts (Lightning Source and Kindle setup pages), the books won't necessarily link. In fact, I published Get Rich in a Niche with Kindle first to test the market. When I was satisfied the Kindle book was selling well, I decided to publish with Create Space. Unfortunately the books did not link and I spent too much time not really concerned about it. Then I realized I was loosing a good marketing opportunity.  When books are not linked and each version stands alone, the author / publishers looses sales; period. Each version holds it's own reviews, buyers loose Kindle purchasing options ( for example,...

Wow, New Year’s Eve is just around the corner and many of us have already set goals. It’s traditional to plan events as the calendar rolls over to a new year. It’s great to dream big and visualize these goals, it’s quite another to actually reach them. So let’s talk self-publishing goals, writing and publishing a book in 2015 is a great one to strive for. It’s one thing to dream and another to plan. The difference is what you do from the vision to make it a reality. Here are some deliberate actions you can take to help you become a self-published author in 2015. 1. This of course is possible only if you have a book in mind. It is very possible to write and publish in 2015 by following a deliberate journey. The first step is to identify a book idea, outline it and determine how much writing is necessary to be ready for publishing. See http://redbikepublishing.blogspot.com/2014/06/how-to-write-and-publish-book-in-year.html#.VJHq_ek5B9A for an idea of how to assemble ...

Cover design by Jeff Bennett If you are publishing in a small niche, you might not have the budget for big time cover design. Costs for cover design can range from a few hundred to thousands. Such costs were not always an option in the early days of Red Bike Publishing. So, how do you get a world class book design? Well, you do it yourself. Here are a few ideas you can use in your book cover design: If you have In-Design or some other software meant for book design, then use my favorite choice. Do research and find out what  everyone else is doing. This means that you go online to Amazon.com and google: "Best-selling books in ____" then name Cover design by Jeff Bennett the genre. Bam, a list of books and cover pics is made available. Now all you have to do is see what catches your eye. This does not mean that you copy the cover pixel by pixel, that would just be wrong. However, it can clue you into what color schemes, fonts, art and placement are most...

Publish Like a Boss-You're in charge, you own a company. You are CEO, COO, Owner, Proprietor, Publisher or whatever you want to call yourself. Isn't that what the biggest rage was in the 70's where people built their empires on publishing companies? With advanced technology, software and distribution, you can too. All you need is creativity, innovation and an entrepreneurial spirit. "How's your business going?" Selling any books lately?" "So, what are you writing?" This is what you can typically be hit with as your admiring connections begin to realize what you are up to. Now, everyone wants to know more about the niche sensation. Now, the next time you are at a party, someone will inevitably begin with, "I know a guy", or go into their own book idea, hoping you can help them make their book dreams a reality. Publishing like a boss earns new found respect from those who just had no idea of what you've been up to. It'...

Publish On Your Schedule-Can't get that book done in time? Who cares, nobody's keeping count. Ahead of schedule, go ahead and print, nobody is stopping you. This is your time and place, you decide when is good. Self-publishing gives you incredible timeline flexibility. The only thing you have to do is preplan your book release for availability during book signing or other events. The control is completely in your capable hands. That also means you should work a schedule, in reverse order of when books should be available. If your plan is to have book signing event at the local book store 120 days from now, you have to plan to ensure the book is edited, formatted, designed, uploaded, printed and delivered in time for availability. Nothing is more embarrassing than to set up an event, draw a crowd and books not be available. The upside is there are no other schedules than what are self-imposed, hence no other stressors to influence your publishing decisions. No late ...

Market Your Way-More and more publishing companies rely on the author to market books. Just look at the latest book covers and see which is larger the author's name or the book title? It's the author who sells books. As a niche professional, you have a built in market and your efforts can easily reach them. You know what works, so go to it. Many people are put off by marketing as I was when I first began. When a niche author serving in an industry with peer-customers, the last thing you want to do is bombard them with sales. Your role is the be the expert and provide answers. Cold calling is also not necessarily the answer in niche marketing. If you've developed a blog, newsletter or social media following, then you have your customer database. Your marketing efforts flow as you provide advice and answers to those following your posts, comments and articles. Many authors teach, speak, volunteer or are otherwise active in their professions. It's hard to remain o...

Here is an expansion of the reasons you should self-publish. The first reason: You own all the creative decisions. The boss makes the rules. So, if you self-publish, you get to decide. You decide book format, writing and publishing timeline, book and cover design, type of book, colors, page count, page type and on and on.  Many decisions are pretty mundane such as interior design and format. If people like your material, they'll buy it in whatever format it is available in. However, the cover and content are very important aspects to your book that you have to get right. For the cover, choosing the right colors, images and fonts is critical. The book has to look attractive to its audience and must be legible as a thumbnail while displayed in on line book stores. This decision is made easier if you study your niche and look for books that relate to your topic. What colors are favored, what types of images are popular, and what type font matches the competing books? Get t...

This step by step method helps me keep my sanity during the writing, editing process and self-publishing  process. It might help you too. Just give it a year and see what you can come up with. 1. Outline your book-I like to start with a blank page out of a journal or notebook. On that page, I write the book’s topic anywhere you’d like as long as you know it’s the focal point of the brainstorm. Then, write as many words as you can to support that topic. For example, in Get Rich in a Niche, I started with the topic “write, publish and market to a niche”. Then I plastered all the white space with phrases such as: marketing ideas, how to write, formatting, kindle, CreateSpace, Lightning Source, Amazon, internet marketing, social media, become an expert, spinoff, perpetuate, time management, etc. 2. Prioritize and categorize words and phrases. Some of the words and phrases may be related, have similar meanings or support different categories. These categories will become...

Publishing like a boss is an excellent experience. My company, Red Bike Publishing , provides technical books to small niches. We are small and we love it. No other publisher touches our material because the market is tiny. That leaves us meeting new expectations in a forgotten industry. The results, a reliable pay check and some new earned respect. Here's what I've learned about self-publishing during the last few years: Control Creativity-The publishing house owns the rules. You might have a story to tell, but it must fit within the editorial guidelines of the publisher. When you self-publish , you control the cover design, book content, price and distribution. You also own all the rights to reprints, print media and spin off items. Market Your Way-More and more publishing companies rely on the author to market books. Just look at the latest book covers and see which is larger the author's name or the book title? It's the author who sells books. As a nic...