Blogging, Writing, and Publishing

Wow, New Year’s Eve is just around the corner and many of us have already set goals. It’s traditional to plan events as the calendar rolls over to a new year. It’s great to dream big and visualize these goals, it’s quite another to actually reach them. So let’s talk self-publishing goals, writing and publishing a book in 2015 is a great one to strive for. It’s one thing to dream and another to plan. The difference is what you do from the vision to make it a reality. Here are some deliberate actions you can take to help you become a self-published author in 2015. 1. This of course is possible only if you have a book in mind. It is very possible to write and publish in 2015 by following a deliberate journey. The first step is to identify a book idea, outline it and determine how much writing is necessary to be ready for publishing. See http://redbikepublishing.blogspot.com/2014/06/how-to-write-and-publish-book-in-year.html#.VJHq_ek5B9A for an idea of how to assemble ...

Market Your Way-More and more publishing companies rely on the author to market books. Just look at the latest book covers and see which is larger the author's name or the book title? It's the author who sells books. As a niche professional, you have a built in market and your efforts can easily reach them. You know what works, so go to it. Many people are put off by marketing as I was when I first began. When a niche author serving in an industry with peer-customers, the last thing you want to do is bombard them with sales. Your role is the be the expert and provide answers. Cold calling is also not necessarily the answer in niche marketing. If you've developed a blog, newsletter or social media following, then you have your customer database. Your marketing efforts flow as you provide advice and answers to those following your posts, comments and articles. Many authors teach, speak, volunteer or are otherwise active in their professions. It's hard to remain o...

Publishing like a boss is an excellent experience. My company, Red Bike Publishing , provides technical books to small niches. We are small and we love it. No other publisher touches our material because the market is tiny. That leaves us meeting new expectations in a forgotten industry. The results, a reliable pay check and some new earned respect. Here's what I've learned about self-publishing during the last few years: Control Creativity-The publishing house owns the rules. You might have a story to tell, but it must fit within the editorial guidelines of the publisher. When you self-publish , you control the cover design, book content, price and distribution. You also own all the rights to reprints, print media and spin off items. Market Your Way-More and more publishing companies rely on the author to market books. Just look at the latest book covers and see which is larger the author's name or the book title? It's the author who sells books. As a nic...