Blogging, Writing, and Publishing

  Build Trust-Build a Platform Just because your book is the only one available, it doesn’t mean people will buy it. No matter how hot the topic, you’ve still got to do the marketing of not only the book, but of yourself as the expert. Even if you have an incredible book, it will fail without the proper marketing. Think of all the books you’ve read. Perhaps you’ve read some obscure books that you thought were incredible. You tell your friends about the reading experience and they give you a shrug; they’ve never heard of the book and therefore lack your passion. Somehow someone wrote a great book and it fell into your hands by accident. Now, think of another situation where you’ve read a bestselling book. Advertising, word of mouth, reviews, and great marketing let you know it was available. You may have had an incredible desire to own the book. You finally receive the book and, with anticipation, you devour it. You find it is a good book, but perhaps not any better than the obscure...