Blogging, Writing, and Publishing

Which works better, paid advertising or free internet opportunities? I still think (and have the numbers to back it up) that informative and attractive blogs provide the best marketing for your book. After all, you are the expert on your book and who else better to talk about your book than you. I recently ran an experiment with LinkedIn and Facebook. If you’ve read Get Rich in a Niche , you might remember that I loathe advertising. Against my better judgment I reluctantly decided to once again pay to advertise my books and publishing company. Using Facebook, I created four ads; three for books and one for Red Bike Publishing. Each ad is a pay per click ad and I set my limit to $10.00 a day. I gave each ad a max of a $100 limit before pausing it. I also limited my ads’ exposure to demographics likely to buy my book. For example, for my security clearance books, I set the ads to be visible for 22-55 years old and/or small business owners and/or professionals with technical backg...

You can find suppliers on the internet to fit almost every need and Google is a great search resource. This will help you find a vendor who provides resources to a broad customer base. Once you find a capable vendor, you can design the product specifically for your niche base. Remember that you are creating a product to sell and not a publicity gimmick or marketing campaign. For example, I use a vendor to make magnets. Since the magnets are an industry "best practice item", I can address needs of a  built in niche market. I am not providing magnets for a campaign or featuring Red Bike Publishing’s logo for give away items or door prizes. Those ideas are expensive and are marketing efforts for those with big budgets. To find a supplier, search by key word. For example, to find someone to make magnets, I enter, “magnet, signs, two sided magnet”. After selecting search, you will find many of the available providers. Compare t...