Blogging, Writing, and Publishing

One reason authors and independent or publish on demand (POD) publishers should not spend money on advertising is distribution channel limitations. Since POD and many non-traditionally published books are documented differently with the Library of Congress, they are excluded from the same channels as traditionally published books, thus creative marketing effort are necessary. Librarians and bookstores receive a book’s information from the Library of Congress and distributors. If your book is not in the CIP process as described in   Get Rich in a Niche , chances are great that it will not be picked up by librarians and traditional books stores. More distribution channel opportunities are becoming available with Lightning Source and Createspace, however, without the CIP, books may be excluded. Some predators and aggressive book marketing agencies try to persuade authors to pay for their connections and inroads with major buyers. In reality, all they do is add you...