Blogging, Writing, and Publishing

   The half naked group, armed with spears and bows and arrows, and one with a stone ax, fanned out once they neared the clearing. They moved in unison like a well-rehearsed infantry unit. Someone gave a bird call upon seeing the camouflaged airplane and the rest moved cautiously toward the source of commotion.      John saw them move slowly toward the plane, and huddle around the leader. They looked for tell-tale signs of trouble, then regrouped as the leader gave instructions. On cue, they began removing the bushes and curiously rubbed their hands across the smooth surface of the plane. Some of them swung from the wings and struts, while others played with the control surfaces until the leader yelled a warning.      The leader, dressed in a loincloth and wearing a necklace of bones and ornamental feathers, motioned for one of his subordinates to try the doors. The lackey finally figured how to open the pilot’s door and curiously played ...

Prominent Christian authors and publishers are doing some incredible marketing. They understand and execute corporate marketing that independent authors and publishers are struggling with; relevant and expansive platforms to sell their books and services. The relevant platforms are information laden conferences; articles with captivating titles that engage readers, classes, blogs, and social media postings. They are selling books, but to the untrained eye, are not selling books. Let me explain. Where many authors fail, big name and successful authors are increasing in influence. They do this by addressing current issues and encouraging conversation. This in turn generates a buzz and the message gets forwarded many times over. Of course these big name authors have access to more mainstream communications, but this lesson can be adapted by struggling authors in niche fields. For example more direct and overt marketing efforts are shared by inexperienced authors who don't ...