Blogging, Writing, and Publishing

  Why you might prefer to publish with another company instead of do it yourself. There are a lot of blog, newsletter, training and podcast information telling the good news about current publishing opportunities. Most tout the benefits of putting your own book on Amazon’s Kindle Direct Publishing (KDP). It is a great resource, but contrary to the popular discussion, it’s not the only option. It seems most information coming out seems to publisher shame anyone who does not “do it yourself”. It’s as if the expectation is to self publish and anyone who does not, is a publishing pariah. There are so many published articles describing benefits to putting your own content out though KDP, heck, even I do it. Most build entire businesses around the KDP instruction or consulting opportunities.   However, I’m more concerned with the author who just wants to write and publish their books without the hassle of the publishing business. The author who wants an outlet to make their book ava...

  In a separate article I explained that some authors may decide to publish their books with a publishing company instead of using Amazon Kindle Direct Publishing. If you are an author, consider finding a small publisher to help you through the process. Keeping in mind that when I say publisher, I’m not talking about submitting a proposal letter to a major traditional publishing house. I’m talking about through a company that specializes in self-publishing business models. While you may not want to worry about the business of publishing with KDP, they may be well versed in using it to your benefit. When looking for such a publisher, I recommend keeping a few things in mind. Find a publisher who matches your niche. That way, you can take advantage of the marketing efforts they are already doing to further your book’s success. For example, my company, Red Bike Publishing does very well at publishing content for security professionals. All of my efforts are marketing to the industry. ...