Blogging, Writing, and Publishing

The secret to niche marketing is to become a rock star in your specialized industry. Though the majority of the world do not recognize your name or brand, those in your industry will. When I was younger, I enjoyed garage bands or what people call indie bands today. These groups created a unique sound not enjoyed by mainstream music lovers. However, to their faithful, they were on the top of the list. Your goal should be the same. Like indie bands, your goal isn't to try to get your music to the masses. Most indie bands avoid mainstream audiences like crazy. They love and play to their audiences in small and sometimes unsavory venues. To get ahead in your niche, your sold out concert might just be a handful of people attending your readings, classes or blogs. You can't afford to, nor should you try to reach the mainstream consumer. Your target is multiple sales and contact with your faithful audience. You can be well known and respected within a niche industry. The funny th...