Blogging, Writing, and Publishing

Selfpublishing in a niche industry is a good solution. Many times the niche is just too small for traditional publishers to address. There are few barriers to entry and technology has made it very affordable. Authors can physically write a book and make it available. However, to create a good name and develop a pristine reputation takes more work. Incorporate the following steps successfully launch your self publishing or indie publishing projects. 1.  Have a message Is your message passionate; a burning message that screams, “I can help make your life easier” or “How do you live without me?” Such a message should be yours exclusively and available everywhere and trustworthy. It doesn’t have to reflect the current practices or industry standard to be accepted. In wrote my first book “ ISP Certification-The Industrial Security ProfessionalExam Manual ” after earning my certification. I developed my own study material that gave me the confidence to pass. I wrote th...

Self-publishing can be very rewarding, but success can be hard to measure. In a niche industry it is important to keep expectations in perspective. There is really no need to market, advertise or brand unless you have a genuine way to discover how many people are buying your product and they are coming from. The following are two great ways to measure your marketing and sales success. 1.  www.google.com/analytics-Create or sign into your Google account. You already have one if you have Gmail or use blogger.com/blogspot.com. If at all possible, try to use the same account for Gmail, blogger, analytics, adwords and all Google applications. I did not do so and now have to log into several different accounts to get all of my data. There’s no way to change it once you do. Analytics provides great traffic data. It reports audience detail, advertising information (if you use advertising), traffic sources, what folks are viewing, how they found your sight, what keywords they searched...

Does your specialized market have written guidance or requirements such as state or federal regulations, policy or procedures or any other publication of rules? If so, you might be onto something. So, you've got backing at a certain level requiring an action by your audience. You can piggy back on these necessities to bring a compelling need for your market to "act now". 1. Research the most significant points of the regulations, policies or procedures. Write them in bullet form so you can easily put them to use. Don't try word for word, most regulatory language is just too lengthy to work with. You just want to skeleton to build your body around. For example, a regulation states that sensitive government information is to be stored in an approved save (this is a paraphrase). 2.Search for implied opportunities. Regulations spell out requirements, but there are also some soft guidance or other opportunities as well. In my experience, people seem to work under best ...

If you have published your first book, you now have the experience to publish more. If new books are within the same genre or specialized area; great for you. That just means that your first customers just might be repeat customers. If you can come up with additional books or products relative to the needs of your current audience, then you may have guaranteed future success. Additionally, customers who come to know your business through current marketing efforts will hopefully buy all of your book and product selections. Here are a few ideas for adding books to your publishing library: 1.  Try turning you print book into an eBook as a spin off product or vice-versa. For example, I began selling my ISP Certification-The Industrial Security Professional Exam Manual as an eBook. Since the certification exam offers an online testing option, I planned on customers buying the book and practicing taking the test online. I created the book us...

Developing marketing tools for small niches Whether or not you use all or some of the recommended ideas, ensure your effort s are all connected with one effort feeding the other. This is how you increase awareness with expending the little time and energy you may have available. 1.  Always have your point of sale at your website  with links to your social networks, blogs and other marketing and sales sites. 2.  Include your website, blog and other places customers can find information about you in your email signature. As you send email, your signature block creates a buzz. Find out more detailed "how to" information in Get Rich in a Nich e available everywhere. Jeffrey W. Bennett, ISP is the owner of Red Bike Publishing . Jeff is an accomplished writer of non-fiction books, novels and periodicals. He also owns Red bike Publishing. Published books include: "Get Rich in a Niche-Insider's Guide to Self Publishing in a Specialized Indust...