Blogging, Writing, and Publishing

I've shared with you many possibilities for free online marketing and brand awareness opportunities with niche and specialized industries. Success is possible after you develop a platform and your audience trusts you. Well, what about fiction? Same formula applies, develop a platform and your audience will trust you. Though the formula applies, you may find yourself starting over if your fiction does not involve your core specialized market audience. For example, my core niche audience is security professionals. They are interested in my "how-to" books, articles and blogs. However, as a whole, they are not interested in a novel about missionaries in Indonesia. I could get luck writing a thriller novel featuring a main character performing in the niche industry, but I can generally expect to start all over with a new platform. So, how does one create a buzz, gather an audience and sell their fiction? Here are 4 ideas. 1.  Start a blog featuring snippets of your book....

The days seemed to melt into each other as John learned the intricacies of his new plane. He enjoyed the privilege of flying the only yellow airplane in the nation; the main reason he named her Buttercup. Even people deep in the forest who had no affiliation with missionaries felt a sense of ownership when they saw the plane fly over. “I’ve come to know the sound of your plane,” Marta said. “That’s what the Johnsons said at my last stop. It’s really nice to be wanted.” John beamed. “Are you so sure it’s you everyone wants to see?” Marta teased. “All right, so everyone wants to know what I have in my cargo bin. I feel like Santa Claus year round.” “I guess it’s good to see you too. I need to use my English now and again so I don’t forget,” said Marta. “That’s so nice of you to say so.” John enjoyed the game they often played with each other. The lines around her eyes when she smiled told him of the joy he had brought to her. It was such an easy smile, and he didn’t have to try hard to g...

  CHAPTER 10      High in the mist-filled mountain tops two figures danced excitedly around their chubby friend. Another tall and lanky character observed it from under the wide brim of his bush hat. He allowed himself a rare smile. The boys have earned some excitement.      “Bart found the ore. Finally, he did something besides trying to kill us with his food,” Charles said excitedly, much to Bart’s dismay.      “My food gave you the strength to carry on. Didn’t it, Angus?” Bart said, looking hopefully to the boss.      “Kissing up to him won’t get you much,” said Roger. “But finding this gold will.” He grabbed the short and stout Bart in a headlock and rubbed his dirty hair heartily, excited that the months of mining had finally been rewarded.      Bart smiled in his goofy manner, enjoying the much needed praise.      Roger and Charles let out a roar of pleasure as they tossed the baseball-...

Book sales happen when the book is a good product, you have a sound strategy, a detailed plan and a point of sale. You may even have developed successful spin-off products. So what else can you do to capitalize on this momentum? Why not another book and more spin off products? The opportunities for success may continue to manifest and you may find yourself ready to quit your day job. Some remarkable experiences may come up that provide new ideas for you to grow as a professional and offer additional messages to your customers and potential new customers. Wouldn’t it be nice to be able to maintain newly created momentum from your writing and marketing? 1. Remain open to new ideas, but stay focused on reality. Several people have contacted me about other great opportunities. One offered a great salary to join his organization part time. I was flattered, but it required travel and would take me away from what I love doing. 2. Keep focused on your core competencies, abilities and go...

   “Let’s help them,” Tucker said, grabbing John’s hand and pulling him toward the commotion in the forest.      The village surroundings had been busy with the sound of leaves crunching, vines cracking, and rhythmic chants for the past 30 minutes. Tucker led laughing gleefully as they went to investigate. Finally they found twenty men pulling on thick vines as they advanced the progress of a huge sago palm toward the village.      “It is big, John. It will bring us lots of food. The kind you eat a lot of last time,” said Tucker.      “I don’t remember eating food from a tree. What do you mean?” John asked as he stepped in behind one of the men.      Both John and Tucker were now struggling with the cumbersome tree. They made slow progress as the tree scraped across the jungle floor inch by inch. Awkward at first, John soon fell in with the rhythm of the cadence and found the load easier to bea...