Blogging, Writing, and Publishing

One day after a professional organization luncheon, I was stopped by a colleague. She told me that she had been searching for security information. She stated several times that her keyword searches brought her to my ezinearticle.com articless. This then led her to my websites. Talk about success, I was able to help her and build awareness of Red Bike Publishing at the same time. I also know that she is discussing me in professional circles. This will keep the buzz up and didn’t cost me anything. I also use the same articles in blogs, newsletters and other publications; a lot of impact with a little time investment. 1. Use "Social Media" or similar function to share newsletters and articles. When you write your newsletter or article using online services, be sure to tap those articles into your social media pipeline. Many offer options to automatically update your status on Facebook, Twitter and LinkedIn. 2.  Be sure to also create a signature bl...

Is your indie publishing company positioned for success? These 5 takeaways can help your company, products and books before a broader market. Building a strong presence and leveraging your friends, shareholders and other parties interested in your posts to broadcast your writings can create huge momentum. For example, suppose you have a blog that provides information about your publishing company or a niche book. You blog an article about your latest book. It feeds to your Facebook page and your friends "Like" it or provide comments. Soon others might become interested and your audience increases. However, if you are in a nice industry, only a certain audience will actually benefit from your posts. This is the audience that you educate and provide great books to. They join your LinkedIn groups, Facebook pages and follow your tweets. You've got a good thing going, your audience is faithful, continue to buy your books and comment on your posts. But what if you write ano...