Blogging, Writing, and Publishing

A few weeks ago, I spoke at a security conference as a subject matter expert. While there, I was able to sell books and provide advice and assistance. This article provides a way for me to share what I did at the conference and hopefully give you ideas on how to do it as well.  and how you can to. Last week a major magazine contacted me asking to provide an article for their publication. Regularly I receive emails request security advice. Why? Because I am recognized as a security expert. How? Recognition of quality preparation (for more information on the how,  view the 5 year plan to become an expert in your niche . One of the excellent benefits of self publishing is the professional credibility that you can enjoy. Whether writing fiction, reference or self help, you’ve got a message. The research you’ve conducted as you’ve developed your message makes you a subject matter expert. Perhaps you’re like me and have always desired to write articles, teach and...

One of the great benefits of being a niche publisher/author is your customers' recognition of you as the subject matter expert. This leads to more book sales and teaching and speaking opportunities. This year I am teaching a security course at the University of Alabama in Huntsville, and several security seminars. The following is how I planned for and got the job of teaching at university and professional organization hosted venues. This is a great way to gain instant credibility, earn an income and teach without having to worry about the administrative responsibilities. When sponsored, the space, advertising, registration, payment and graduation certificate requirements are already taken care of. You can also negotiate a good salary. I teach a 24 hour course over a few weeks and one of my books serves as the textbook. That adds up to a nice paycheck. The process is already institutionalized and all you have to do is show up; sort of. The following is the proposal method I have ...

Export compliance i s an issue that will get Defense contractors and employees in trouble. Violating State Department regulations will bring the weight of the US Government not only on the offending company, but persons involved. Cleared employees must not only protect classified information, but also prevent the unauthorized transfer of technical information and data.  Export Violations Pose Serious Risks to Classified Information Jeffrey W. Bennett, ISP is the owner of Red Bike Publishing . Jeff is an accomplished writer of non-fiction books, novels and periodicals. He also owns Red bike Publishing. Published books include: "Get Rich in a Niche-Insider's Guide to Self Publishing in a Specialized Industry" and "Commitment-A Novel".Jeff is an expert in security and has written many security books including: "Insider's Guide to Security Clearances" and "DoD Security Clearances and Contracts Guidebook".See Red Bike Publishing for print ...

I’ve just returned from an excellent vacation at Gulf Shores, Alabama. I always look forward to getting away with my family for some time now. It’s been a terrific opportunity to get away from the day to day activities of writing, publishing, designing and of course my other full time jobs. Though I enjoy what I do, there comes a time to relax, recharge and rededicate. Part of that recharging includes reading. I recently bought a copy of the book “KaChing” by Joel Comm . This book is outstanding and a light read. I read and took great notes on how to recharge my business and find additional ways to reengage customers as well as attract new customers to my website. This includes improving my websites and blogs. My relaxation would not have been complete if my business was not automated. While on vacation, I continued to fulfill sales, send out newsletters, twit and update facebook. The sales were automated as I use a great service called Ejunkie . Ejunkie takes care of my shopping cart...

"I graduated with a degree in psychology with a minor in business and now I'd like to become a consultant," our server told us. My colleagues and I had just finished a consultation helping a company protect their intellectual property. Now were unwinding in a popular Penn State establishment. "What would you like to consult?" I asked. She thought for a moment and continued with "I still need to go to grad school, then I'll have the experience I need to consult." "I see, so college is the key?" I asked. "The way I see it, sure." I continued to observer her quietly as she worked through the restaurant. I noticed that she had a certain way with her patrons and that she drew the attention of other employees. More than once someone came to ask her opinion. Though she wasn't a manager, she carried herself as an authority and seemed to really enjoy her job. She had education, looks, confidence and had a contagious personalit...

Why Write Your Book? Books are an excellent and inexpensive way to reach your target. Whether or not you want a career as a writer, or you want to launch your products through writing, your book will launch you. Readers regard authors as experts. Anytime an author writes, is quoted, or publishes, people tend to lend credibility. The pen is mighty and powerful in launching careers and products; a truth that applies to  novels , references and how to books.  Your book could be about you, your product or solely your message. Whatever the subject matter, the book should highlight your expertise in an area, your message and any related products. Why write a book? Some of the following purposes may help you find the answer:   You have a message no one else has made known.   You are an expert in a field where no books exist (highly possible in a niche).   You know how to do something that you wish everyone else in the niche could do.   You want to build insta...