Blogging, Writing, and Publishing

  What I love about my specialized market is that customers are hungry for knowledge. Many seek me out because of the articles I’ve written and the local training I give. My newsletters, blogs, website, and social networking posts all point to the different methods I use for helping others understand our industry. For example, when I teach my classes at night school, I post the topic to my blog. For the sake of clarification, I will refer to online classes as information that you provide for customers to download or subscribe to. I use both methods. These are not generally live, interactive events, but just great downloadable information. Online classes can be presentations with a script read by a narrator or simply something the student will read or lead on their own. I have used website development tools to create my own classes at BennettInstitute.com.     I used my book material to develop classes and create content. I record my classes using Zoom, upload them to vide...

Selfpublishing in a niche industry is a good solution. Many times the niche is just too small for traditional publishers to address. There are few barriers to entry and technology has made it very affordable. Authors can physically write a book and make it available. However, to create a good name and develop a pristine reputation takes more work. Incorporate the following steps successfully launch your self publishing or indie publishing projects. 1.  Have a message Is your message passionate; a burning message that screams, “I can help make your life easier” or “How do you live without me?” Such a message should be yours exclusively and available everywhere and trustworthy. It doesn’t have to reflect the current practices or industry standard to be accepted. In wrote my first book “ ISP Certification-The Industrial Security ProfessionalExam Manual ” after earning my certification. I developed my own study material that gave me the confidence to pass. I wrote th...

One of the great benefits of being a niche publisher/author is your customers' recognition of you as the subject matter expert. This leads to more book sales and teaching and speaking opportunities. This year I am teaching a security course at the University of Alabama in Huntsville, and several security seminars. The following is how I planned for and got the job of teaching at university and professional organization hosted venues. This is a great way to gain instant credibility, earn an income and teach without having to worry about the administrative responsibilities. When sponsored, the space, advertising, registration, payment and graduation certificate requirements are already taken care of. You can also negotiate a good salary. I teach a 24 hour course over a few weeks and one of my books serves as the textbook. That adds up to a nice paycheck. The process is already institutionalized and all you have to do is show up; sort of. The following is the proposal method I have ...