Blogging, Writing, and Publishing

Marketing Pan Am style If you belong to any social networking groups, Linked In, Facebook, Twitter and etc, you are probably anticipating next week’s TV pilot episode of Pan Am. Particularly relevant is how you may have become aware of this new TV series; primarily as a result of social network marketing. The huge awareness is driven not by huge TV commercial plugs, but by social networking using the following 5 methods: 1. Create awareness on as many social networking sites as possible. As covered in “ Get Rich in a Niche ” it’s not the expensive advertising that gets potential customers, but rather opportunities available to target a potential audience and create a community for them. Pan Am has a page on Facebook full of pictures, videos and important TV show facts. They also have a Twitter account with regular tweets referring to the show. 2. Introduce each of your products. Pan Am successfully introduced each of their characters individually with a small back story via posts and ...

Here are 5 ways to present yourself as the "go to" person on anything. 1. First of all you need to present a a unique need or product that has not been provided. This could be as a result of a missing education, information, study programs, or guidance within your industry or area of expertise.  2. Provide answers. Sadly, though many people may have identified the need only a few have solutions. You should be able to provide the answers that help customers reach their professional or personal goals. 3. Others recognize you as the expert? You've identified what is lacking in industry, showed how you can help. Now, demonstrate how customers can succeed. 4. Determine a price. What will others be willing to pay for this knowledge? Is there anything that you can offer for free to help build credibility and become “go to” person? 5. What are some concrete ways that you can get your message out? Develop your website with a sales message and video (see http://www.redbikepu...

I would like add one additional important bit of information to the four steps of using keywords . These key word ideas will help you draw more traffic to your website. However, they should be used with a bit of finess with amazon.com. Of course, I am writing about "Tags". Tags are an excellent way to draw amazon.com customers to your amazon.com book pages. Where keywords that you might use with the google link, bring customers to your website and further to your amazon.com book page, Tags will help you bring your book to the eyes of those who search for books exclusively on amazon.com. I added one additional step to my Tags idea. When filling out Tags, look at your competitor's books and if it relates, add their tags to your book's tags. If you bought Get Rich in a Niche-The Insider's Guide to Publishing In Specialized Markets , you would understand where to find tags on your book page. In short, scroll down to the section that says "Tag your book"....