Blogging, Writing, and Publishing

While preparing to go on vacation I was concerned about how to handle my publishing and book selling business. Sure, I'm online and so are my book sales, but I will still have to advertise and fulfill sales while gone. I can't afford to hang a sign on my website saying, "Gone fishing, be back in two weeks". I don't think potential customers would understand. I don't think you can afford to do so either. So, what is a niche publisher to do? Use the tools available. Here are some tools that every niche publisher and author should have. They are affordable and will help returning customers build confidence in your products and services. First and foremost, make your primary point of sale at digital bookstores such as Barnes and Noble and Amazon.com. That way when customers buy, you are not in the middle of the sale. I use LightningSource.com and Createspace.com to upload digital and hardcopy books to myriad online stores. Once I set up titles, I don't h...

“We’ve done all we can. We’ll let the medicine and God do the rest. Why don’t we catch our breaths now?” said Marta. “I could use a breather.” John followed Marta to a cool spot in the shade of her hut. Business as usual, he thought as he watched a couple dig up sweet potatoes. “Steve is probably wondering what the blur was going through the middle of Tiom.” John laughed reflectively. “Waiting for you was painful,” said Marta. “I haven’t stopped rushing until just now. I radioed for the medicine, and Steve had it waiting. He handed it through my window right there on the runway. Next thing I knew I was flying back,” said John. “I think my heart has stopped pounding. You may just be a hero. Who knows what would have happened had you not been here.” “I’m sure everything would have been fine.” John looked at her approvingly. “Don’t sell yourself short. I’m glad you were here. I think you were right the first time,” said Marta. “When?” asked John. “When you came today. I think you were rig...

One day after a professional organization luncheon, I was stopped by a colleague. She told me that she had been searching for security information. She stated several times that her keyword searches brought her to my ezinearticle.com articless. This then led her to my websites. Talk about success, I was able to help her and build awareness of Red Bike Publishing at the same time. I also know that she is discussing me in professional circles. This will keep the buzz up and didn’t cost me anything. I also use the same articles in blogs, newsletters and other publications; a lot of impact with a little time investment. 1. Use "Social Media" or similar function to share newsletters and articles. When you write your newsletter or article using online services, be sure to tap those articles into your social media pipeline. Many offer options to automatically update your status on Facebook, Twitter and LinkedIn. 2.  Be sure to also create a signature bl...

Developing marketing tools for small niches Whether or not you use all or some of the recommended ideas, ensure your effort s are all connected with one effort feeding the other. This is how you increase awareness with expending the little time and energy you may have available. 1.  Always have your point of sale at your website  with links to your social networks, blogs and other marketing and sales sites. 2.  Include your website, blog and other places customers can find information about you in your email signature. As you send email, your signature block creates a buzz. Find out more detailed "how to" information in Get Rich in a Nich e available everywhere. Jeffrey W. Bennett, ISP is the owner of Red Bike Publishing . Jeff is an accomplished writer of non-fiction books, novels and periodicals. He also owns Red bike Publishing. Published books include: "Get Rich in a Niche-Insider's Guide to Self Publishing in a Specialized Indust...

Guess what, niche marketers can command top search engine results for free. Many marketing tools are available for you at no cost. 1.  Article writing and interacting on social media networks can result in top search engine rankings. 2.  Add key words and phrases to your websites, blogs and newsletters that search engines pick up on really works. Your challenge is to find a possibly elusive market and send them the right message. My market is hard to find; many in the security niche do not have an online presence and mailing lists aren't always available. By nature, members of some small security niches do not participate in social network and limit internet behavior activity. However, what I have learned creates an advantage for niche marketers. 3.  All professionals have email addresses issued by their corporations, belong  to professional organizations and are hungry for education. I also know ...