Marketing Pan Am style If you belong to any social networking groups, Linked In, Facebook, Twitter and etc, you are probably anticipating next week’s TV pilot episode of Pan Am. Particularly relevant is how you may have become aware of this new TV series; primarily as a result of social network marketing. The huge awareness is driven not by huge TV commercial plugs, but by social networking using the following 5 methods: 1. Create awareness on as many social networking sites as possible. As covered in “ Get Rich in a Niche ” it’s not the expensive advertising that gets potential customers, but rather opportunities available to target a potential audience and create a community for them. Pan Am has a page on Facebook full of pictures, videos and important TV show facts. They also have a Twitter account with regular tweets referring to the show. 2. Introduce each of your products. Pan Am successfully introduced each of their characters individually with a small back story via posts and ...
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