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Showing posts with the label lightning source

Publishers, Authors and Taxes

A word about taxes. When working on your business, make sure that you are prepared to conduct a lot of administrative tasks to include paying taxes. For federal taxes, this means filing quarterly estimated taxes. This quarterly estimated tax depends on your total income all your sources of income including full time jobs and businesses. This tax is also figuring FICA, Medicare and any profits your business earns (total sales minus expenses). Managing taxes is sometimes and easier endeavor when filing as a sole proprietary entity, especially where state jurisdictions are concerned. In these cases, tasks will pull you from your primary business roles to handle mundane but important administration. So, before you decide to form an LLC or other incorporated entity, do your research up front. For example, I just recently converted my business into an LLC. Red Bike Publishing, LLC has a new structure and is expected to maintain that structure according to the Alabama's State D...

How to Market With a Full Time Job Without Committing an Ethics Violation

An entrepreneur in a small niche market can provide solutions with little cost. Because you have the right skills, you can do so much with little cost and risk. Here's what you need when writing a book, publishing either yourself or through other non-traditional alternatives is a real possibility. 1. A great book idea that needs to be developed 2. An identified customer base 3.  Method to inform and provide your target market with valuable resources 4. Ability to balance career, family and other commitments. Now you have a burning desire to fulfill this dream on top of everything else? Well, it’s definitely possible. As a professional, you have a code of ethics to live under. What you do will often affect your reputation. So, how can you possible market to the people that you might already have a business relationship paid for by your current boss? Get buy-in from your full time job. Ensure that your employer has no problem. It ...

3 Ways to Finding Your Niche Audience

Guess what, niche marketers can command top search engine results for free. Many marketing tools are available for you at no cost. 1.  Article writing and interacting on social media networks can result in top search engine rankings. 2.  Add key words and phrases to your websites, blogs and newsletters that search engines pick up on really works. Your challenge is to find a possibly elusive market and send them the right message. My market is hard to find; many in the security niche do not have an online presence and mailing lists aren't always available. By nature, members of some small security niches do not participate in social network and limit internet behavior activity. However, what I have learned creates an advantage for niche marketers. 3.  All professionals have email addresses issued by their corporations, belong  to professional organizations and are hungry for education. I also know ...