Blogging, Writing, and Publishing

An entrepreneur in a small niche market can provide solutions with little cost. Because you have the right skills, you can do so much with little cost and risk. Here's what you need when writing a book, publishing either yourself or through other non-traditional alternatives is a real possibility. 1. A great book idea that needs to be developed 2. An identified customer base 3.  Method to inform and provide your target market with valuable resources 4. Ability to balance career, family and other commitments. Now you have a burning desire to fulfill this dream on top of everything else? Well, it’s definitely possible. As a professional, you have a code of ethics to live under. What you do will often affect your reputation. So, how can you possible market to the people that you might already have a business relationship paid for by your current boss? Get buy-in from your full time job. Ensure that your employer has no problem. It ...

One day after a professional organization luncheon, I was stopped by a colleague. She told me that she had been searching for security information. She stated several times that her keyword searches brought her to my ezinearticle.com articless. This then led her to my websites. Talk about success, I was able to help her and build awareness of Red Bike Publishing at the same time. I also know that she is discussing me in professional circles. This will keep the buzz up and didn’t cost me anything. I also use the same articles in blogs, newsletters and other publications; a lot of impact with a little time investment. 1. Use "Social Media" or similar function to share newsletters and articles. When you write your newsletter or article using online services, be sure to tap those articles into your social media pipeline. Many offer options to automatically update your status on Facebook, Twitter and LinkedIn. 2.  Be sure to also create a signature bl...

Leadership, the most essential element of combat power, gives purpose, direction, and motivation in combat. The leader balances and maximizes maneuver, firepower, and protection against the enemy. This chapter discusses how he does this by exploring the principles of leadership (BE, KNOW, DO); the duties, responsibilities, and actions of an effective leader; and the leader's assumption of command. 1-1. PRINCIPLES. The principles of leadership are BE, KNOW, and DO. PRINCIPLES. The principles of leadership are BE, KNOW, and DO. BE • Technically and tactically proficientTechnically and tactically proficient • Able to accomplish to standard all tasks required for the wartime mission.Able to accomplish to standard all tasks required for the wartime mission. • Courageous, committed, and candid.Courageous, committed, and candid. • A leader with integrity.A leader with integrity. KNOW • The four major factors of leadership and how they affect each other are-- ---Led -...

Is your indie publishing company positioned for success? These 5 takeaways can help your company, products and books before a broader market. Building a strong presence and leveraging your friends, shareholders and other parties interested in your posts to broadcast your writings can create huge momentum. For example, suppose you have a blog that provides information about your publishing company or a niche book. You blog an article about your latest book. It feeds to your Facebook page and your friends "Like" it or provide comments. Soon others might become interested and your audience increases. However, if you are in a nice industry, only a certain audience will actually benefit from your posts. This is the audience that you educate and provide great books to. They join your LinkedIn groups, Facebook pages and follow your tweets. You've got a good thing going, your audience is faithful, continue to buy your books and comment on your posts. But what if you write ano...