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Be Proud Niche Publishers

So how does your independent publishing company compare with the traditional publishers or authors of traditional publishing companies? Are you one of those who compares and try to justify your niche publishing and marketing with more traditional methods? What if I told you that you might be on the wrong track? What if I told you the service you provide is needed, especially in small markets larger companies can't support. Your customers need you; they count on you.

When I first started writing, I knew I had a great topic. I provide practice test questions for a small group of security professionals. The certification is available for a core group of 3,000 registered members to possibly 30,000 practicing professionals. I approached a few publishers, but they said the market was too small. It would cost too much to produce a book that they may take a loss on.

They also said the book was a great idea. So, I started my own publishing company. I am not paid royalties, but the entire sale of the book minus printing. I've sold hundreds of books, proving I've met customer needs.

The lesson is, don't get caught up in the discussions of which publishing model is more viable; they all are. Value depends on the market, not the provider. Niche and independent and self-publishers should be proud of their craft. Don't apologize for your plan, don't be timit.  Grab and protect your market share. Your audience depends on you.
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