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Use the right keywords

Authors and self publishers should have an informative website and an easy to use point of sale. It's important to understand how to draw your audience to your website and your point of sale. To do so, your market should be able to find you and your books. The best way for your audience to find your website is to use comprehensive keywords.

Keywords are what drive search engines to your books. Blogs, websites, Facebook pages, LinkedIn updates and Twitter posts should be as keyword rich as possible. When your market or prospective customer searches for expert advice, solutions or just good reading material, they might use Google or other search engine to direct them to a good source. Using good keywords will almost assure that the search engine will bring them to you.

A good source for researching keywords can be found a https://adwords.google.com/select/KeywordToolExternal. Use this website to help you discover which keywords people use to find products they are interested in. SInce I am a niche expert in security topics, lets use a search to discover what my customers are looking for. 


Step one: I go to the website: https://adwords.google.com/select/KeywordToolExternal and type "industrial security professional certification"


Step two: If my niche is large, I will select "only show ideas closely related to my search terms". However, this reveals to narrow of a search (only one entry). So, leave the box unchecked.


STep three: Select search


Step four: When the information populates, click on "global monthly searches" this will give organize the results of your querry by listing most popular searches at the top.


I then go to my Amazon.com book pages, website, blogs and other web and social networking presences and ensure the most popular keywords are used.


Go get 'em.


Jeff


Step three: I select "search"
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