Blogging, Writing, and Publishing

Book sales happen when the book is a good product, you have a sound strategy, a detailed plan and a point of sale. You may even have developed successful spin-off products. So what else can you do to capitalize on this momentum? Why not another book and more spin off products? The opportunities for success may continue to manifest and you may find yourself ready to quit your day job. Some remarkable experiences may come up that provide new ideas for you to grow as a professional and offer additional messages to your customers and potential new customers. Wouldn’t it be nice to be able to maintain newly created momentum from your writing and marketing? 1. Remain open to new ideas, but stay focused on reality. Several people have contacted me about other great opportunities. One offered a great salary to join his organization part time. I was flattered, but it required travel and would take me away from what I love doing. 2. Keep focused on your core competencies, abilities and go...

Authors who work in a niche market can’t afford to lose focus of goals. Your efforts are only successful when you get the desired results. To get rich in a niche, you have to make sales. For example, meeting and greeting is nice and it has its benefits, but creating a point of sale counts. Learn how to protect your time and do what is critical to attract your market and entice customers to buy. It’s not easy to convince others that you are the expert. However, the successful niche marketer isn’t be easily distracted. The market is so small and every move counts. Intense focus means not giving up when: 1. Tried and true marketing efforts don’t work-You may have to create your own marketing plan by becoming a presence by going places your market frequents such as professional events, websites, link exchanges and social networking sites. Then invite them to your website. The marketing plan should be flexible and have a backup in place when you miss the mark. Contact information may be ha...

 To be effective team builders, organizational leaders and commanders must be able to identify and interact with both formal and informal teams, including— The traditional chain of command. Chains of coordination directing joint, interagency, and multinational organizations. Chains of functional support combining commanders and staff officers. Although leading through other leaders is a decentralized process, it does not imply a commander or supervisor cannot step in and temporarily take active control if the need arises. However, bypassing the habitual chain of command should be by exception and focused on solving an urgent problem or guiding an organization back on track with the leader’s original guidance Jeffrey W. Bennett, ISP is the owner of Red Bike Publishing . Jeff is an accomplished writer of non-fiction books, novels and periodicals. He also owns Red bike Publishing. Published books include: "Get Rich in a Niche-Insider's Guide to Self Publishing in ...

   “Let’s help them,” Tucker said, grabbing John’s hand and pulling him toward the commotion in the forest.      The village surroundings had been busy with the sound of leaves crunching, vines cracking, and rhythmic chants for the past 30 minutes. Tucker led laughing gleefully as they went to investigate. Finally they found twenty men pulling on thick vines as they advanced the progress of a huge sago palm toward the village.      “It is big, John. It will bring us lots of food. The kind you eat a lot of last time,” said Tucker.      “I don’t remember eating food from a tree. What do you mean?” John asked as he stepped in behind one of the men.      Both John and Tucker were now struggling with the cumbersome tree. They made slow progress as the tree scraped across the jungle floor inch by inch. Awkward at first, John soon fell in with the rhythm of the cadence and found the load easier to bea...

You may remember an earlier post describing why and how you might create a Facebook page for each of your books or products. Using my publishing company as an example,   I created a page for my company, each of my books and a group that hosts a professional certification. Did you know that you can log into your individual pages and use make comments and “like” other comments as that entity? Here’s an example: I have a Facebook Page called 80s Movie Reviews . To generate interest with other people who enjoy the 80’s genre, I searched Facebook with the keywords: “80’s, 80s, 80s music”, and etc.   Once I find those pages I make comments on their wall and “like” them using my 80’s Movie Reviews profile. Here’s how you do it. Select your page. On the right hand column toward the top is “Use Facebook as _”Your pages name”__ page”. Once you make the selection, any comments, shares, likes and etc will be attributed to your page and not your regular profile. Instead of people seeing “J...