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Showing posts from September, 2012

2 excellent and proven ways to finance your next speaking engagement

A few weeks ago, I spoke at a security conference as a subject matter expert. While there, I was able to sell books and provide advice and assistance. If you are a niche expert, chances are thatā€™s someone will also contact you to present; especially if you have a book, blog, or other product identifying you as the go to person.  In fact, you might receive a letter with wording similar to the one that I received last April. ā€œDear __(fill in your name)___, we are contacting you to see if you are available to present at __(name of upcoming event)_____ conference. We thought it would be a good idea to present some information from your book _(your book title)____. Please let us know if you are available and how much you would charge as compensationā€¦ā€ Congratulations, you just made it to the big leagues. The two critical steps are to negotiate the payment and knock the ball out of the park with a grand slam presentation. The last sentence ā€œplease let us knowā€¦how mu...

4 excellent and proven ways to build a platform and be a sought after expert

A few weeks ago, I spoke at a security conference as a subject matter expert. While there, I was able to sell books and provide advice and assistance. This article provides a way for me to share what I did at the conference and hopefully give you ideas on how to do it as well.  and how you can to. Last week a major magazine contacted me asking to provide an article for their publication. Regularly I receive emails request security advice. Why? Because I am recognized as a security expert. How? Recognition of quality preparation (for more information on the how,  view the 5 year plan to become an expert in your niche . One of the excellent benefits of self publishing is the professional credibility that you can enjoy. Whether writing fiction, reference or self help, youā€™ve got a message. The research youā€™ve conducted as youā€™ve developed your message makes you a subject matter expert. Perhaps youā€™re like me and have always desired to write articles, teach and...

Four Excellent Ways to Write for Your Niche Audience

Writing a book isnā€™t easy and shouldnā€™t be something an author rushes through, no matter what pop publishing culture tells us. What goes on paper is a result of tireless effort. Depending on your motivation and personality, it may seem easier to put together a course or write an article or two for a newsletter, blog or other publication. Here are four proven ways to help you write and publish in a specialized market and establish yourself as a niche expert. 1.   Writing takes time Writing a book length manuscript is difficult; but we make it look easy. Despite advice given in self-publishing books, writing is a commitment. It takes time, devotion and some solitude; much of which a full time professional does not have a lot of to begin with. This endeavor is not a sprint, but an endurance race. The difficulty of formatting a book may not be as tough as setting aside time and committing to writing words on paper. As an author/publisher, you have already identified niches...