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An Inside Look At Niche Publishing



Remember, your niche could be too small for publishers to venture into. Even if all the customers bought books, there wouldn’t be enough sales to warrant the huge financial, time and resource commitment required of a traditional publisher. This is a great opportunity because your market is protected. You have a built in audience with no competition. All you have to do is commit to the project, organize your thoughts, complete a manuscript, edit the manuscript and publish it. 

I’ll demonstrate two methods of publishing your efforts and make big sales. None of these suggestions involve getting your book in bookstores, signing with major publishing companies or a success model involving a lot of wasted effort trying to replicate traditional publishing or traditional marketing efforts. The premise; you are writing for a niche, you’ve already found your audience. 

Getting StartedA familiar saying, “Necessity is the Mother of Invention” describes that a need comes before a product. Someone recognized the lack of a product and without successfully finding satisfaction, they met the need with their own invention. Many become wealthy and famous providing what they themselves found the world to lack. I have helped other professionals by providing practice tests and boosting the confidence of others who desire a security certification. Before I took my certification exam, I looked around for leadership. I found it was up to me to study for and pass the examination. So, I began to invent my own study program.

The ideas I developed were not conventional in the specialized security market. However, I had learned from college, previous military and life experience, how to set goals and establish a way to reach those goals. With a lack of publication in the area, I went about touching, experiencing, and researching everything I could about the certification. I volunteered for extra jobs at work (related to the certification) and took notes of my progress.


Jeffrey W. Bennett, ISP is the owner of Red Bike Publishing. Jeff is an accomplished writer of non-fiction books, novels and periodicals. He also owns Red bike Publishing. Published books include: "Get Rich in a Niche-Insider's Guide to Self Publishing in a Specialized Industry" and "Commitment-A Novel". Jeff is an expert in security and has written many security books including: "Insider's Guide to Security Clearances" and "DoD Security Clearances and Contracts Guidebook". See Red Bike Publishing for print copies of: Army Leadership The Ranger Handbook The Army Physical Readiness Manual Drill and Ceremonies The ITAR The NISPOM

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