Creating Your Niche Products

I shared my success story to teach you what I have learned in my adventure to become a niche expert and self-publisher. I’ve read a lot of books on writing, publishing and marketing and all have been excellent references. However, they were not written for a niche publisher/author. While I could not have gotten where I am without reading these great helps, I feel there is more that I can teach you. Specifically, not all writing, publishing and marketing efforts will work every time and within every niche.

What this means for you is a streamlined approach to creating and selling your books and spin off products. One thing that I have to my advantage is professional organization and Federal guidelines for the national security industry. These provided the blueprint for many of my ideas. Just by anticipating new requirements and discovering some needs I can create new products. As a vendor or supplier, I can use my core competencies as a publisher, consultant, teacher and author to provide products that businesses cannot make themselves. Because of what I do, customers are able to access new products and services. With this book, I can help entrepreneurs, niche experts and self-publishers get information out faster.

Jeffrey W. Bennett, ISP is the owner of Red Bike Publishing. Jeff is an accomplished writer of non-fiction books, novels and periodicals. He also owns Red bike Publishing. Published books include: "Get Rich in a Niche-Insider's Guide to Self Publishing in a Specialized Industry" and "Commitment-A Novel". Jeff is an expert in security and has written many security books including: "Insider's Guide to Security Clearances" and "DoD Security Clearances and Contracts Guidebook". See Red Bike Publishing for print copies of: Army Leadership The Ranger Handbook The Army Physical Readiness Manual Drill and Ceremonies The ITAR The NISPOM

Comments

Great Reason to Self-Publish Two

Market Your Way-More and more publishing companies rely on the author to market books. Just look at the latest book covers and see which is larger the author's name or the book title? It's the author who sells books. As a niche professional, you have a built in market and your efforts can easily reach them. You know what works, so go to it. Many people are put off by marketing as I was when I first began. When a niche author serving in an industry with peer-customers, the last thing you want to do is bombard them with sales. Your role is the be the expert and provide answers. Cold calling is also not necessarily the answer in niche marketing. If you've developed a blog, newsletter or social media following, then you have your customer database. Your marketing efforts flow as you provide advice and answers to those following your posts, comments and articles. Many authors teach, speak, volunteer or are otherwise active in their professions. It's hard to remain o...

Why authors might choose to work with a publisher instead of publishing themselves

Why you might prefer to publish with another company instead of do it yourself. There are a lot of blog, newsletter, training and podcast information telling the good news about current publishing opportunities. Most tout the benefits of putting your own book on Amazon’s Kindle Direct Publishing (KDP). It is a great resource, but contrary to the popular discussion, it’s not the only option. It seems most information coming out seems to publisher shame anyone who does not “do it yourself”. It’s as if the expectation is to self publish and anyone who does not, is a publishing pariah. There are so many published articles describing benefits to putting your own content out though KDP, heck, even I do it. Most build entire businesses around the KDP instruction or consulting opportunities. However, I’m more concerned with the author who just wants to write and publish their books without the hassle of the publishing business. The author who wants an outlet to make their book ava...

Book as a business class.

I’m jeff bennett and I’ve created two book based businesses. One is for security professionals and the other is for authors. I’d like to share with you how I created a successful part time business based on my books About the training: Would you like to write a book? Do you have a book written? Do you have a desire to write but don’t know what to write? This training can get you there. Register for our book class. Classes begin soon. https://www.redbikepublishing.com/register-for-book-business-training/ That’s it, register and I’ll tell you more about: How to find your niche Write your book Market to your niche Build a book based on your expertise Make extra spending money or a side hustle with your creation This class discusses: Niche definition How to find your niche idea How to turn it into a book How to print with two major companies How to capture sales How to get customers before your book is written How to develop products and services based on your book Tools you should have f...

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