Study your marketing efforts

When websites, blogs and social media are set up correctly, niche authors can check marketing stats regularly and adjust techniques based on the data. That's because on line marketing venues provide traffic reports detailing the amount and type of visitors during a selected time frame. These statistics can help determine which articles or blog posts were more effective, where the visitors came from and how long they stayed. This information is very helpful to also determining the best keywords to use to drive traffic to your blogs.

One way to get feed back on website and blog efforts is to track page visits with Google Analytics as outlined in Chapter 7 of Get Rich in a Niche. Research results often and adjust your marketing efforts according to the best reports. Many social media, article and blog hosts including Facebook and ezinearticles.com provide monthly reporting providing valuable information. Be sure to sign up for this service and check the facts often.

Here's how it might work for you. I write articles that help sell my security books. These articles are primarily featured on my blog and in ezinearticles.com. Ezinearticles.com sends a monthly report that describes activity for the lifetime of the articles I publish. These reports display information on how many times articles were accessed, referenced and forwarded. I also learn what keywords readers type into search engines to find the articles. Armed with this information, I then incorporate those keywords into future articles and marketing efforts to make them more accessible and increase marketing footprint.

Jeffrey W. Bennett, ISP is the owner of Red Bike Publishing. Jeff is an accomplished writer of non-fiction books, novels and periodicals. He also owns Red bike Publishing. Published books include: "Get Rich in a Niche-Insider's Guide to Self Publishing in a Specialized Industry" and "Commitment-A Novel". Jeff is an expert in security and has written many security books including: "Insider's Guide to Security Clearances" and "DoD Security Clearances and Contracts Guidebook". See Red Bike Publishing for print copies of: Army Leadership The Ranger Handbook The Army Physical Readiness Manual Drill and Ceremonies The ITAR The NISPOM

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