Skip to main content

You Can Write, Publish and Market Your Niche Book; Here's How

Writing a book isn’t easy and shouldn’t be something an author rushes through, no matter what pop publishing culture tells us. What goes on paper is a result of tireless effort. Depending on your motivation and personality, it may seem easier to put together a course or write an article or two for a newsletter, blog, or other publication.

 Here are four proven ways to help you write and publish in a specialized market and establish yourself as a niche expert.

 1.  Writing takes time
Writing a book-length manuscript is difficult, but we make it look easy. Despite advice given in self-publishing books, writing is a commitment. It takes time, devotion, and some solitude, much of which a full time professional does not have in abundance. This endeavor is not a sprint, but an endurance race. The difficulty of formatting a book may not be as tough as setting aside time and committing to writing words on paper.

1.  As an author/publisher, you have already identified niches that aren't supplied by publications. The market is hungry for knowledge, but to date, no book has been supplied. On the other hand, there might be a book or two published, but they are incomplete.

 2. Start with quality over quantity
As an author, you are not necessarily writing to beat others to market, but to get a champion product that meets a need. It also may be a good assumption that as you write, you will remain as the sole source expert on the topic. Until you succeed, others may not even have the energy or desire to write about your subject area. Once you succeed, others may join you in the market.

 3. You are the sole provider
Remember, your niche could be too small for traditional publishers to venture into. Even if all the customers bought books, there wouldn’t be enough sales to warrant the huge financial, time, and resource commitment required of a traditional publisher. This is a great opportunity because your market is protected. In business, we measure it as barriers to entry. You have a built-in audience with no competition; that’s called demand.

 4.  Shovel ready audience
All you have to do is commit to the project, organize your thoughts, complete a manuscript, edit the manuscript, and publish it. There are two methods of publishing your efforts and making big sales. Neither of these suggestions involves getting your book in bookstores, signing with major publishing companies or a model involving a lot of wasted effort trying to replicate traditional publishing or traditional marketing strategies. The premise: you are writing for a niche, because you’ve already found your audience.


 Jeffrey W. Bennett, ISP, MBA is the owner of Red Bike Publishing. Jeff is an accomplished writer of non-fiction books, novels and periodicals. He also owns Red bike Publishing. Published books include: "Get Rich in a Niche-Insider's Guide to Self Publishing in a Specialized Industry" and "Commitment-A Novel". Jeff is an expert in security and has written many security books including: "Insider's Guide to Security Clearances" and "DoD Security Clearances and Contracts Guidebook". See Red Bike Publishing for print copies of: Army Leadership The Ranger Handbook The Army Physical Readiness Manual Drill and Ceremonies The ITAR The NISPOM
Labels:

Comments

Post a Comment

Popular posts from this blog

3 Ways to Build Credibility By Teaching a Course

Residence classes This is a real opportunity to build credentials and create a real academic presence. Traditional education opportunities are solid and recognized ways to get your message out. Teaching provides a return on investment but takes hard work and persistence to get started. Also there are two different avenues. You can host these classes yourself, or you can get them sponsored. Host the Residence Class Yourself Just like self publishing you can control the product. You have the freedom to create and do not need to seek approval from anyone to get started. You choose to set up the class time, the material, the advertising, and everything else you need to start a successful course. It also means that you have to bring in the resources yourself. For a residence class, you will need a classroom or similar environment, curriculum, projector, screen, training aids, certificates and supplies. There is a terrific possib...
2 comments
Read more

World Class Marketing Installation 1-Bone Fides

World class marketing can be easily executed by self publishers and authors. It is one thing to be good at writing, know the self publishing industry and capable of getting books to market. It’s quite another to become recognized as a leader in your niche industry, recruit assistance within industry and become recognized for the good work. In the second example, your efforts perpetuate themselves as you earn trust; others become force multipliers and quickly engage and support your vision. One way to ensure such success is to cross product market. One way to do that is through professional branding. Of itself branding is not the answer to instant success, but does complete the picture. For example, there are many authors who are very influential and well respected; their work stands alone. Cross product marketing for them would continue to demonstrate their dedication to their industry, technical competence and leadership. When you achieve a recognizable brand, such that your...
1 comment
Read more

How will you publish your book

  You can publish your book yourself, or publish with others. There are so many options available depending on how much work you want to put into the process. Writing a book is a great experience that can help you further your business opportunities. Publishing with it’s many requirements and resources could prove to be more work than you want to do, especially if writing is not our primary business.   Self-publishing provides an increasingly valuable method of getting information to your audience. With self-publishing, you can write, outsource the printing, and market your book while controlling the process. This type of publishing can be done with very little money up front and, if done right, creates a great source of revenue. If you plan to self-publish, you will need some basic items and information. Books should have copyright protection and each book sold through distribution channels will need International Standard Book Numbers (ISBN). However, with Kindle Direct Publ...
Post a Comment
Read more