Blogging, Writing, and Publishing

Market Your Way-More and more publishing companies rely on the author to market books. Just look at the latest book covers and see which is larger the author's name or the book title? It's the author who sells books. As a niche professional, you have a built in market and your efforts can easily reach them. You know what works, so go to it. Many people are put off by marketing as I was when I first began. When a niche author serving in an industry with peer-customers, the last thing you want to do is bombard them with sales. Your role is the be the expert and provide answers. Cold calling is also not necessarily the answer in niche marketing. If you've developed a blog, newsletter or social media following, then you have your customer database. Your marketing efforts flow as you provide advice and answers to those following your posts, comments and articles. Many authors teach, speak, volunteer or are otherwise active in their professions. It's hard to remain o...

Stretch Rotate 30 push ups 30 air squats Go for 4.5 mile run after each mile do the following: first mile-15 burpees second mile-15 burpees, 5 pull ups with leg lifts, monkey bars, 10 box jumps  third mile-15 burpees  fourth mile (or finish the 4.5 mile run)  Walk for 2.5 minutes 15 burpees, 5 pull ups with leg lifts, monkey bars, 10 box jumps  Cool down Jeffrey W. Bennett, ISP is the owner of Red Bike Publishing . Jeff is an accomplished writer of non-fiction books, novels and periodicals. He also owns Red bike Publishing. Published books include: "Get Rich in a Niche-Insider's Guide to Self Publishing in a Specialized Industry" and "Commitment-A Novel". Jeff is an expert in security and has written many security books including: "Insider's Guide to Security Clearances" and "DoD Security Clearances and Contracts Guidebook". See Red Bike Publishing for print copies of: Army Leadership The Ranger Handbook...

Stretch Rotate 30 push ups 30 air squats Run 4.5 miles 6 pull ups with leg lifts 6 chin ups with leg lifts 6 alternate grip pull ups with leg lifts 50 sit ups 15 v-ups 15 bent knee v-ups 30 crunches Swim 1/4 mile Jeffrey W. Bennett, ISP is the owner of Red Bike Publishing . Jeff is an accomplished writer of non-fiction books, novels and periodicals. He also owns Red bike Publishing. Published books include: "Get Rich in a Niche-Insider's Guide to Self Publishing in a Specialized Industry" and "Commitment-A Novel". Jeff is an expert in security and has written many security books including: "Insider's Guide to Security Clearances" and "DoD Security Clearances and Contracts Guidebook". See Red Bike Publishing for print copies of: Army Leadership The Ranger Handbook The Army Physical Readiness Manual Drill and Ceremonies The ITAR The NISPOM

Here is an expansion of the reasons you should self-publish. The first reason: You own all the creative decisions. The boss makes the rules. So, if you self-publish, you get to decide. You decide book format, writing and publishing timeline, book and cover design, type of book, colors, page count, page type and on and on.  Many decisions are pretty mundane such as interior design and format. If people like your material, they'll buy it in whatever format it is available in. However, the cover and content are very important aspects to your book that you have to get right. For the cover, choosing the right colors, images and fonts is critical. The book has to look attractive to its audience and must be legible as a thumbnail while displayed in on line book stores. This decision is made easier if you study your niche and look for books that relate to your topic. What colors are favored, what types of images are popular, and what type font matches the competing books? Get t...

This step by step method helps me keep my sanity during the writing, editing process and self-publishing  process. It might help you too. Just give it a year and see what you can come up with. 1. Outline your book-I like to start with a blank page out of a journal or notebook. On that page, I write the book’s topic anywhere you’d like as long as you know it’s the focal point of the brainstorm. Then, write as many words as you can to support that topic. For example, in Get Rich in a Niche, I started with the topic “write, publish and market to a niche”. Then I plastered all the white space with phrases such as: marketing ideas, how to write, formatting, kindle, CreateSpace, Lightning Source, Amazon, internet marketing, social media, become an expert, spinoff, perpetuate, time management, etc. 2. Prioritize and categorize words and phrases. Some of the words and phrases may be related, have similar meanings or support different categories. These categories will become...