Blogging, Writing, and Publishing

In niche publishing, your goal is not to become a celebrity, but an expert. Build upon the expertise by helping others, and the book sales will follow. I know this because I am possibly one of the worst face to face sales persons ever. I believe in my product, but because of conflicting life roles, I find it difficult to go through the requirements to make direct sales. I worry about seeing my bosses at conventions, seeing peers at lunches, and being ostracized for using company time to sell my product. That gives me only after work hours to sell; that’s family time. In fact, my sales techniques practically talk people out of my buying my book. Why, because I want to help people first and sell books second. This book will assist you with writing, publication, sales and marketing plan that allows you to be yourself and provide a great service. Instead, I’ll explain how to sell books within your niche based upon your reputation, expertise and ability to fill an educational void. When p...

Our newest book Become an Expert Perhaps you have observed a unique need or product that has not been provided. Maybe you notice that there is a lack of information, study programs, or guidance within a particular area. You might even have the answer inside of you that will help people get to where they need to be or reach some sort of professional or personal goal. Success depends on whether or not you meet an important step; to become recognized as an expert. Are you an expert? If so, you’ve successfully asked and answered the following questions: What is lacking in my industry? How can I help? Will others be able to understand the plan? Will others be willing to pay for this knowledge? Is there anything that I can offer for free to help build credibility and become “go to” person? What are some concrete ways that I can get my message out? We’ll show you how to create a huge presence and become the in demand expert. Teach your subject in continuing education courses Write cap...

Get Rich in a Niche Publishing Myths You have to write a book to be an expert Not true, Get Rich in a Niche shows you how to write a book while on your journey to becoming an expert. This book also shows you how to become a recognized expert in your field, all at no cost. You have to publish with a traditional publisher to be recognized as an expert Not true. If you write a good quality book that meets your customers’ needs, no one really cares if you are self-published, niche published or traditionally published. You have to buy expensive software to publish a good quality book Not true. You can publish a high quality and informative book using software that may be already uploaded on your computer. Microsoft Word or other compatible documents make great publications and this book will show you how. You have to spend a lot of money on editing services Not true. You can get good quality editing for absolutely free and the results are just as good as with expensive editing. Think ...

So, What happens when those lucky customers finally find your books? When people find you or your product, they tend to rave. Comments, recommendations and praise will probably contain some of the following phrases: "I was wondering when this would be available." "I’m surprised I hadn’t heard about it earlier." "I can’t wait to get mine." "Why doesn’t ________ (enter name of professional organization or influencer ) endorse this product?" "Why have we not heard about this before?" The above responses are real and were not coerced, just a natural response of the discovery of long awaited products. In this blog and in my upcoming book Get Riche in a Niche-The Insider's Guide to Self-Publishing for a Specialized Market , I'll show you how to purposefully create and market your product for your audience to discover.

Vacuums Exist Perhaps you have observed a unique need or product that has not been provided as I had those few short years ago.   Maybe like me, you notice that there is a lack of information, study programs, or guidance within a particular area.   You might even have the answer inside of you that will help people get to where they need to be or reach some sort of professional or personal goal.   That all depends on whether or not you meet an important step; to become recognized as an expert so that people will come to you for that answer.   As I had discovered in my profession, there is a system in place; meet the pre-requisites, register, take and pass the certification exam. However, the void was huge in the confidence building for potential candidates and marketing to those candidates. Some professional organizations have tremendous programs to help others become certified, but this certification was new and virtually just getting off the ground.   I had fin...