Skip to main content

How to be come a niche expert and market your books

Our newest book

Become an Expert

Perhaps you have observed a unique need or product that has not been provided. Maybe you notice that there is a lack of information, study programs, or guidance within a particular area. You might even have the answer inside of you that will help people get to where they need to be or reach some sort of professional or personal goal. Success depends on whether or not you meet an important step; to become recognized as an expert.

Are you an expert?

If so, you’ve successfully asked and answered the following questions:
What is lacking in my industry?How can I help?Will others be able to understand the plan?Will others be willing to pay for this knowledge?Is there anything that I can offer for free to help build credibility and become “go to” person?What are some concrete ways that I can get my message out?
We’ll show you how to create a huge presence and become the in demand expert.
  • Teach your subject in continuing education courses
  • Write captivating articles
  • Do the things that get your name recognized by your market
  • Use social networking effectively
  • See book for more
Jeff’s book is complete with planning tools to help you establish yourself as a niche expert/leader. He developed a personal plan to become a security expert within 5 years; he made it 2 years early. Below is an actual figure from the book and blank customizable blank pages are included in the appendices. Jeff used these to plan his company and spin off products and includes them to show you how. Join our newsletter and we’ll send you an electronic version.


Publishing

Self-publishing is a respected avenue for authors. Traditional publishing doesn’t always meet niche industry needs. Even if all the customers bought books, there wouldn’t be enough sales to warrant the huge financial, time and resource commitment required of a traditional publisher. This is a great opportunity because niche markets have a built in audience with little to no competition. These markets may consist of only a few thousand people and have needs that aren’t being directly met by traditional publishers. That’s where you come in.
This is different from other self-publishing books. Marketing in a niche is trickier than when offered to more generalized audiences. This book will show you how to apply lessons from successful marketing techniques the author has used and without added business costs.
Whether or not you are engaged in a business, you can begin a publishing company or writing career with little upfront costs. You can simply engage already available resources such as your computer, internet provider and desktop publishing software. If you already have the basics, then you can begin immediately and develop a great business without going into debt.
Let’s dispel some myth’s to help you understand why it’s important for a niche expert like you to embrace self-publishing.
This book will show you how to:
  • Establish your company
  • Write a book day by day
  • Create your book as you build credibility as an expert
  • Format your book
  • Self-publish your book

Marketing

Forget what you’ve learned about marketing. While others advertise their broad ranging products spending freely, niche marketers have to use more intense focus. Using traditional marketing techniques will cause you to lose money, time and market share.
This book demonstrates how to sell your book by:
  • Leveraging your steps to becoming an expert
  • Creating huge online presence
  • Getting great results with no marketing expenses
Jeff’s book also shows you how to earn money from spin off products, newsletters and blogs. It is complete with planning tools to help you develop spin off products. His security certification book led to three related books, training, magnets and other related products. Below is an actual figure from the book and blank customizable blank pages are included in the appendices. Jeff used these to plan his company and spin off products and includes them to show you how. Join our newsletter and we’ll send you an electronic version.

    Labels:

    Comments

    Post a Comment

    Popular posts from this blog

    Why authors might choose to work with a publisher instead of publishing themselves

      Why you might prefer to publish with another company instead of do it yourself. There are a lot of blog, newsletter, training and podcast information telling the good news about current publishing opportunities. Most tout the benefits of putting your own book on Amazon’s Kindle Direct Publishing (KDP). It is a great resource, but contrary to the popular discussion, it’s not the only option. It seems most information coming out seems to publisher shame anyone who does not “do it yourself”. It’s as if the expectation is to self publish and anyone who does not, is a publishing pariah. There are so many published articles describing benefits to putting your own content out though KDP, heck, even I do it. Most build entire businesses around the KDP instruction or consulting opportunities.   However, I’m more concerned with the author who just wants to write and publish their books without the hassle of the publishing business. The author who wants an outlet to make their book ava...
    Post a Comment
    Read more

    There, In The Jungle...an excerpt from Commitment-A Novel

         The sun painted streaks of pale blue and yellow through the morning sky. Birds were awake, singing to anyone appreciative enough to listen. The moon was full and bright as it still sat high in the western sky.      John listened intently. He was used to the sounds of the jungle, something he would actually miss. Gone were the distractions of machines. However, he prayed that they would soon be getting back to the plane that would take them back to their world–civilization.      Suddenly he was aware of something new–silence. The singing had abruptly stopped, but why? Birds go silent as a survival instinct, he thought. He listened more intently, as the ground would be soft, muffling any footsteps.      There! In the brush – a slight movement. He focused his eyes to one side of the dark, heavily vegetated area hoping to catch something in his peripherals. Behind about fifty yards, vines and branches moved...
    Post a Comment
    Read more

    Using a book to promote your business and vice versa.

    A book is a great way to start a business, develop a business or market a business. Many people struggle with what to focus on as a book topic or a business.  They wonder what they should write about, what business they should focus on, how to market the book or the business, where to start, and how to grow. Perhaps this is your journey. If so welcome to the club. One of the most difficult tasks is settling on a topic, niche or business idea. It's important to understand where your expertise lies and how to reach others with your solution. I've always been an advocate of teaching and writing and learned there lies the core of my potential business competency. I wrote my first book on the subject of teaching others how to prepare for a certification. Whether you already have a business, want to learn how to start a business, or have a book, it's important to learn how to market your capability. I always say that one of the best ways to start a newsletter appropriate for your...
    Post a Comment
    Read more